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2 Results  for Central Connecticut State University

Refined by: subject: Psychology remove collection: ABI/INFORM Trade & Industry remove Author/Creator: Ruvio, Ayalla remove top level: Full Text Online remove
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Unique like everybody else? The dual role of consumers' need for uniqueness

Ruvio, Ayalla

Psychology and Marketing, May 2008, Vol.25(5), pp.444-464 [Peer Reviewed Journal]

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Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context

Ruvio, Ayalla ; Shoham, Aviv

Psychology and Marketing, August 2007, Vol.24(8), pp.703-722 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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