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4 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove subject: Us remove Author/Creator: Woodside, Arch remove top level: Peer-reviewed Journals remove
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Testing consumers' motivation and linguistic ability as moderators of advertising readability

Chebat, Jean‐Charles ; Gelinas‐Chebat, Claire ; Hombourger, Sabrina ; Woodside, Arch G.

Psychology and Marketing, July 2003, Vol.20(7), pp.599-624 [Peer Reviewed Journal]

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Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying-consuming transformation stories

Woodside, Arch

Psychology & Marketing, May 2001, Vol.18(5), pp.475-495 [Peer Reviewed Journal]

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How buyers frame problems: Revisited

Wilson, Elizabeth ; Mcmurrian, Robert ; Woodside, Arch

Psychology & Marketing, Jun 2001, Vol.18(6), pp.617-655 [Peer Reviewed Journal]

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Social Interaction Effects in the Framing of Buying Decisions

Woodside, Arch ; Singer, Alan

Psychology & Marketing (1986-1998), Jan/Feb 1994, Vol.11(1), p.27 [Peer Reviewed Journal]

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4 Results  for Central Connecticut State University

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by this author/creator:

  1. Woodside, Arch
  2. Woodside, A.G.
  3. Woodside, Arch G
  4. Chebat, J.-C.
  5. Chebat, Jean‐Charles

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