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2 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove Author/Creator: Yoon, Sukki remove top level: Peer-reviewed Journals remove
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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick T.

Psychology & Marketing, December 2010, Vol.27(12), pp.1075-1100 [Peer Reviewed Journal]

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Yoon, Sukki

Psychology & Marketing, Jul 2013, Vol.30(7), p.555 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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by this author/creator:

  1. Yoon, Sukki
  2. Yoon, S
  3. Vargas, P.T.
  4. Vargas, Patrick
  5. Vargas, Patrick T.

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