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5 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology and Marketing remove Creation Date: Before 1994 remove collection: ABI/INFORM Complete remove top level: Peer-reviewed Journals remove
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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing, May/Jun 1992, p.221 [Peer Reviewed Journal]

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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity

Krishna, Aradhna ; Shoemaker, Robert

Psychology & Marketing (1986-1998), Nov/Dec 1992, Vol.9(6), p.453 [Peer Reviewed Journal]

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Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature

Lynn, Michael

Psychology & Marketing (1986-1998), Spring 1991, Vol.8(1), p.43 [Peer Reviewed Journal]

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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

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5 Results  for Central Connecticut State University

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by this author/creator:

  1. Kapferer, Jean-Noël
  2. Lynn, Michael
  3. Laurent, Gilles
  4. Home, David A.
  5. Horne, D

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