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Refined by: subject: Psychology remove collection: ABI/INFORM Trade & Industry remove Author/Creator: Bagozzi, Richard remove Journal Title: Psychology & Marketing remove Author/Creator: Yoon, Carolyn remove collection: ABI/INFORM Global remove
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Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Atakan, Sukriye ; Bagozzi, Richard ; Yoon, Carolyn

Psychology & Marketing, Jun 2014, Vol.31(6), p.451 [Peer Reviewed Journal]

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