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2 Results  for Central Connecticut State University

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Values of protagonists in best pictures and blockbusters: Implications for marketing

Beckwith, Douglas Charles ;Pritzker, Steven R.

Psychology and Marketing, May 2009, Vol.26(5), pp.445-469 [Peer Reviewed Journal]

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How can we investigate citation behavior? A study of reasons for citing literature in communication

Case, Donald ; Higgins, Georgeann

Journal of the American Society for Information Science, May 2000, Vol.51(7), pp.635-645 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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