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8 Results  for Central Connecticut State University

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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology & Marketing, Feb 2015, Vol.32(2), p.187 [Peer Reviewed Journal]

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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia ; Basso, Frédéric ; Merunka, Dwight ; Spence, Charles ; Cheok, Adrian ; Oullier, Olivier

Psychology & Marketing, Aug 2016, Vol.33(8), p.608 [Peer Reviewed Journal]

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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno ; Pederzoli, Daniele ; Neulinger, Agnes ; Dave, Kartik ; Aiello, Gaetano ; Donvito, Raffaele ; Taro, Koyama ; Táborecká-Petrovicová, Janka ; Santos, Carmen ; Jung, Jaehee ; Oh, Hyunjoo

Psychology & Marketing, Dec 2012, Vol.29(12), p.1018 [Peer Reviewed Journal]

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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Aurier, Philippe ; Guintcheva, Guergana

Psychology & Marketing, Oct 2014, Vol.31(10), p.900 [Peer Reviewed Journal]

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An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire

Delvecchio, Devon ; Heath, Timothy B.

Psychology and Marketing, October 2008, Vol.25(10), pp.944-960 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement

Laurent, Gilles

Psychology & Marketing (1986-1998), Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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8 Results  for Central Connecticut State University

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