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Consumer Innovativeness and the Adoption Process

Manning, Kenneth C ; Bearden, William O ; Madden, Thomas J

Journal of Consumer Psychology, 1995, Vol.4(4), pp.329-345 [Peer Reviewed Journal]

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1 Results  for Central Connecticut State University

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by this author/creator:

  1. Madden, Thomas J
  2. Madden, Thomas
  3. Bearden, William
  4. Manning, Kenneth C
  5. Bearden, William O

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  1. Business

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