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1 Results  for Central Connecticut State University

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Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement

Laurent, Gilles

Psychology & Marketing (1986-1998), Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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1 Results  for Central Connecticut State University

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  1. Laurent, Gilles
  2. Kapferer, Jean-Noël

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