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Results 1 - 20 of 31  for Central Connecticut State University

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1
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Belief When Evidence Does Not Support Theory

Soper, Barlow ; Milford, Gary ; Rosenthal, Gary

Psychology & Marketing (1986-1998), Aug 1995, Vol.12(5), p.415 [Peer Reviewed Journal]

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2
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Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis

Ramaswamy, Venkatram ; Srinivasan, Srini

Psychology & Marketing (1986-1998), Jan 1998, Vol.15(1), p.59 [Peer Reviewed Journal]

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3
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Ambush Marketing: Is Confusion To Blame for the Flickering of the Flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing (1986-1998), Jul 1998, Vol.15(4), p.367 [Peer Reviewed Journal]

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StateTrait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads

Jones, David ; Murray, Keith

Psychology & Marketing (1986-1998), Jan 1996, Vol.13(1), p.1 [Peer Reviewed Journal]

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5
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Individual Differences in Emotional Contagion of Salespersons: Its Effect on Performance and Burnout

Verbeke, Willem

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.617 [Peer Reviewed Journal]

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6
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Does a Single Response Category in a Scale Completely Capture a Response?

Viswanathan, Madhubalan ; Bergen, Mark ; Dutta, Shantanu ; Childers, Terry

Psychology & Marketing (1986-1998), Aug 1996, Vol.13(5), p.457 [Peer Reviewed Journal]

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7
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List Prices and Discounts: The Interrelationship between Consumer Shopping Patterns and Profitable Marketing Strategies

Davis, Douglas ; Holt, Charles

Psychology & Marketing (1986-1998), Jul 1996, Vol.13(4), p.341 [Peer Reviewed Journal]

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8
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The Role of Motivated Reasoning in Vendor Consideration

Ju-Young, Park ; Sohi, Ravipreet ; Marquardt, Ray

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.585 [Peer Reviewed Journal]

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9
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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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10
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Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino

Hirsch, Alan

Psychology & Marketing (1986-1998), Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]

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11
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Effects of Warnings on Responsibility Allocation

Laughery, Kenneth ; Laughery, Brenda ; Lovvoll, David ; Mcquilkin, Meredith ; Wogalter, Michael

Psychology & Marketing (1986-1998), Oct 1998, Vol.15(7), p.687 [Peer Reviewed Journal]

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12
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Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies

Wong, Nancy ; Ahuvia, Aaron

Psychology & Marketing (1986-1998), Aug 1998, Vol.15(5), p.423 [Peer Reviewed Journal]

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13
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A Lifestyle Analysis of Female Consumers in Greater China

Tai, Susan ; Tam, Jackie

Psychology & Marketing (1986-1998), May 1997, Vol.14(3), p.287 [Peer Reviewed Journal]

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14
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Ambush Marketing: The Undeserved Advantage

Payne, Michael

Psychology & Marketing (1986-1998), Jul 1998, Vol.15(4), p.323 [Peer Reviewed Journal]

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15
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A Meta-Analysis of Consumer Choice and Subliminal Advertising

Trappey, Charles

Psychology & Marketing (1986-1998), Aug 1996, Vol.13(5), p.517 [Peer Reviewed Journal]

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16
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Effects of Alcohol Warnings and Advertisements: A Test of the Boomerang Hypothesis

Mackinnon, David ; Lapin, Angela

Psychology & Marketing (1986-1998), Oct 1998, Vol.15(7), p.707 [Peer Reviewed Journal]

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17
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"I Can't Get No Satisfaction:" The Impact of Personality and Emotion on Postpurchase Processes

Mooradian, Todd ; Olver, James

Psychology & Marketing (1986-1998), Jul 1997, Vol.14(4), p.379 [Peer Reviewed Journal]

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18
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Competitive Judgments in a Business Simulation: A Comparison between American and Chinese Business Students

Moore, Eric

Psychology & Marketing (1986-1998), Sep 1998, Vol.15(6), p.547 [Peer Reviewed Journal]

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19
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The Desire for Unique Consumer Products: A New Individual Differences Scale

Lynn, Michael ; Harris, Judy

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.601 [Peer Reviewed Journal]

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20
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Goal-Directed Behaviors in Marketing: Cognitive and Emotional Perspectives

Bagozzi, Richard

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.539 [Peer Reviewed Journal]

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