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3 Results  for Central Connecticut State University

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The Role of Motivated Reasoning in Vendor Consideration

Ju-Young, Park ; Sohi, Ravipreet ; Marquardt, Ray

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.585 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing (1986-1998), May/Jun 1992, p.221 [Peer Reviewed Journal]

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3 Results  for Central Connecticut State University

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