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Results 1 - 20 of 644  for Central Connecticut State University

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Is movie success a judgment device? When more is not better

Addis, Michela ; Holbrook, Morris

Psychology & Marketing, Dec 2018, pp.881-890 [Peer Reviewed Journal]

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Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements

Aikin, Kathryn ; Betts, Kevin ; Keisler, Aysha

Psychology & Marketing, Aug 2019, pp.747-757 [Peer Reviewed Journal]

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Advertising "like a girl": Toward a better understanding of "femvertising" and its effects

Akestam, Nina ; Rosengren, Sara ; Dahlen, Micael

Psychology & Marketing, Aug 2017, Vol.34(8), pp.795-806 [Peer Reviewed Journal]

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David

Psychology & Marketing, Aug 2013, Vol.30(8), p.647 [Peer Reviewed Journal]

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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola E ; Sprott, David E ; Lehmann, Donald R

Psychology & Marketing, Aug 2017, pp.807-822 [Peer Reviewed Journal]

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Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad ; Trifts, Valerie ; Senecal, Sylvain

Psychology & Marketing, Jul 2017, pp.708-719 [Peer Reviewed Journal]

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Pièces de Résistance? Core and Casual Consumers' Valuations of Aesthetically Incongruent Artworks

Althuizen, Niek ; Sgourev, Stoyan

Psychology & Marketing, Aug 2014, Vol.31(8), p.604 [Peer Reviewed Journal]

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Social Media Marketing: A Literature Review and Implications

Alves, Helena ; Fernandes, Cristina ; Raposo, Mário

Psychology & Marketing, Dec 2016, Vol.33(12), p.1029 [Peer Reviewed Journal]

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9
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"Service" in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector

Amatulli, Cesare ; Nataraajan, Rajan ; Capestro, Mauro ; Carvignese, Marco ; Guido, Gianluigi

Psychology & Marketing, May 2017, pp.569-579 [Peer Reviewed Journal]

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Understanding purchase determinants of luxury vintage products

Amatulli, Cesare ; Pino, Giovanni ; De Angelis, Matteo ; Cascio, Robert

Psychology & Marketing, Aug 2018, Vol.35(8), pp.616-624 [Peer Reviewed Journal]

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11
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E-satisfaction and e-loyalty: A contingency framework

Anderson, Rolph ; Srinivasan, Srini

Psychology & Marketing, Feb 2003, Vol.20(2), pp.123-138 [Peer Reviewed Journal]

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12
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The mediating effect of satisfaction on consumers' switching intention

Antón, Carmen ; Camarero, Carmen ; Carrero, Mirtha

Psychology & Marketing, Jun 2007, Vol.24(6), p.511 [Peer Reviewed Journal]

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Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Oct 2016, pp.796-813 [Peer Reviewed Journal]

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14
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Exploring Postconsumption Guilt and Pride in the Context of Sustainability

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Sep 2014, Vol.31(9), p.17 [Peer Reviewed Journal]

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The persuasive impact of reported group opinions on individuals low vs. high in need for cognition: Rationalization vs. biased elaboration?

Areni, Charles ; Ferrell, M ; Wilcox, James

Psychology & Marketing, Oct 2000, Vol.17(10), pp.855-875 [Peer Reviewed Journal]

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Is It Better to Give than to Receive? Exploring Gender Differences in the Meaning of Memorable Gifts

Areni, Charles ; Kiecker, Pamela ; Palan, Kay

Psychology & Marketing (1986-1998), Jan 1998, p.81 [Peer Reviewed Journal]

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17
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Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

Argyriou, Evmorfia

Psychology & Marketing, Jan 2012, p.25 [Peer Reviewed Journal]

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18
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Regulatory Focus Intensity and Evaluations of Retail Experiences

Arnold, Mark ; Reynolds, Kristy ; Jones, Michael ; Tugut, Meltem ; Gabler, Colin

Psychology & Marketing, Nov 2014, Vol.31(11), p.958 [Peer Reviewed Journal]

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19
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Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Ashley, Christy ; Tuten, Tracy

Psychology & Marketing, Jan 2015, Vol.32(1), p.15 [Peer Reviewed Journal]

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Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness

Auschaitrakul, Sumitra ; Mukherjee, Ashesh

Psychology & Marketing, Apr 2017, pp.463-480 [Peer Reviewed Journal]

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Results 1 - 20 of 644  for Central Connecticut State University

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