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7 Results  for Central Connecticut State University

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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia ; Basso, Frédéric ; Merunka, Dwight ; Spence, Charles ; Cheok, Adrian David ; Oullier, Olivier

Psychology and Marketing, August 2016, Vol.33(8), pp.608-619 [Peer Reviewed Journal]

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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno ; Pederzoli, Daniele ; Neulinger, Agnes ; Dave, Kartik ; Aiello, Gaetano ; Donvito, Raffaele ; Taro, Koyama ; Táborecká-Petrovicová, Janka ; Santos, Carmen ; Jung, Jaehee ; Oh, Hyunjoo

Psychology & Marketing, Dec 2012, Vol.29(12), p.1018 [Peer Reviewed Journal]

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Celebrities in Advertising: Looking for Congruence or Likability?

Fleck, Nathalie ; Korchia, Michael ; Le Roy, Isabelle

Psychology & Marketing, Sep 2012, Vol.29(9), p.651 [Peer Reviewed Journal]

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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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Metaphor's validity in marketing research

Capelli, Sonia ; Jolibert, Alain

Psychology and Marketing, December 2009, Vol.26(12), pp.1079-1090 [Peer Reviewed Journal]

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An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire

Delvecchio, Devon ; Heath, Timothy B.

Psychology and Marketing, October 2008, Vol.25(10), pp.944-960 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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7 Results  for Central Connecticut State University

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