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Results 1 - 17 of 21  for Central Connecticut State University

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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology and Marketing, December 2011, Vol.28(12), pp.1154-1176 [Peer Reviewed Journal]

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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology and Marketing, September 2010, Vol.27(9), pp.846-873 [Peer Reviewed Journal]

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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean‐François ; Bodur, H. Onur

Psychology and Marketing, August 2010, Vol.27(8), pp.741-765 [Peer Reviewed Journal]

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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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The Effect of Brand Gender on Brand Equity

Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan ; van Tilburg, Miriam

Psychology & Marketing, May 2014, Vol.31(5), p.371 [Peer Reviewed Journal]

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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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10
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When consumers penalize not so green products

Lee, Jeonggyu ; Bhatt, Siddharth ; Suri, Rajneesh

Psychology & Marketing, Jan 2018, Vol.35(1), pp.36-46 [Peer Reviewed Journal]

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Barely or fairly balancing drug risks? Content and format effects in direct‐to‐consumer online prescription drug promotions

Kees, Jeremy ; Bone, Paula Fitzgerald ; Kozup, John ; Ellen, Pam Scholder ;Taylor, Charles R. ; Lee, Doo‐Hee

Psychology and Marketing, July 2008, Vol.25(7), pp.675-691 [Peer Reviewed Journal]

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12
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Evaluation of age‐related labels by senior citizens

Weijters, Bert ; Geuens, Maggie

Psychology and Marketing, September 2006, Vol.23(9), pp.783-798 [Peer Reviewed Journal]

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Same or different? How distance and variation affect similarity judgments

Yoo, Changjo ; Macinnis, Deborah J.

Psychology and Marketing, March 2004, Vol.21(3), pp.209-227 [Peer Reviewed Journal]

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Sensory enabling technology acceptance model (SE‐TAM): A multiple‐group structural model comparison

Kim, Jiyeon ; Forsythe, Sandra

Psychology and Marketing, September 2008, Vol.25(9), pp.901-922 [Peer Reviewed Journal]

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How buyers frame problems: Revisited

Wilson, Elizabeth ; Mcmurrian, Robert ; Woodside, Arch

Psychology & Marketing, Jun 2001, Vol.18(6), pp.617-655 [Peer Reviewed Journal]

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An experimental method for studying unconscious perception in a marketing context

Shapiro, Stewart ; Macinnis, Deborah ; Heckler, Susan ; Perez, Ann

Psychology & Marketing, Sep 1999, Vol.16(6), p.459 [Peer Reviewed Journal]

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The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Hennig-Thurau, Thorsten ; Klee, Alexander

Psychology & Marketing, Dec 1997, Vol.14(8), pp.737-764 [Peer Reviewed Journal]

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Results 1 - 17 of 21  for Central Connecticut State University

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