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Results 1 - 20 of 196  for Central Connecticut State University

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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology and Marketing, December 2011, Vol.28(12), pp.1154-1176 [Peer Reviewed Journal]

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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia ; Basso, Frédéric ; Merunka, Dwight ; Spence, Charles ; Cheok, Adrian ; Oullier, Olivier

Psychology & Marketing, Aug 2016, p.608 [Peer Reviewed Journal]

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Gestalt modeling of international tourism behavior: Applying dimensional qualitative research in constructing grounded theory

Martin, Drew ; Woodside, Arch G. ;Shabbir, Haseeb

Psychology and Marketing, October 2011, Vol.28(10), pp.998-1026 [Peer Reviewed Journal]

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The role of emotional wisdom in salespersons' relationships with colleagues and customers

Bagozzi, Richard P. ; Belschak, Frank ; Verbeke, Willem

Psychology and Marketing, November 2010, Vol.27(11), pp.1001-1031 [Peer Reviewed Journal]

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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae Hyun ; Kim, Jooyoung ; Yu, Jay Hyunjae

Psychology and Marketing, July 2010, Vol.27(7), pp.662-678 [Peer Reviewed Journal]

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6
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Selling stories: Harry Potter and the marketing plot

Brown, Stephen ; Patterson, Anthony ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.541-556 [Peer Reviewed Journal]

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The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology and Marketing, February 2010, Vol.27(2), pp.186-202 [Peer Reviewed Journal]

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8
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Brand consumption and narrative of the self

Schembri, Sharon ; Merrilees, Bill ; Kristiansen, Stine ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.623-637 [Peer Reviewed Journal]

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Can you trust a customer's expression? Insights into nonverbal communication in the retail context

Puccinelli, Nancy M. ; Motyka, Scott ; Grewal, Dhruv ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.964-988 [Peer Reviewed Journal]

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How price increases affect future purchases: The role of mental budgeting, income, and framing

Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk

Psychology and Marketing, January 2010, Vol.27(1), pp.36-53 [Peer Reviewed Journal]

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11
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Measurement of implicit and explicit attitudes toward Barack Obama

Nevid, Jeffrey S. ; Mcclelland, Nate ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.989-1000 [Peer Reviewed Journal]

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12
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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick T.

Psychology & Marketing, December 2010, Vol.27(12), pp.1075-1100 [Peer Reviewed Journal]

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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology and Marketing, September 2010, Vol.27(9), pp.846-873 [Peer Reviewed Journal]

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14
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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean‐François ; Bodur, H. Onur

Psychology and Marketing, August 2010, Vol.27(8), pp.741-765 [Peer Reviewed Journal]

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15
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Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.938-963 [Peer Reviewed Journal]

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The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition

Nan, Xiaoli

Psychology and Marketing, April 2009, Vol.26(4), pp.321-332 [Peer Reviewed Journal]

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17
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Building consumer–brand relationship: A cross‐cultural experiential view

Chang, Pao‐Long ; Chieng, Ming‐Hua

Psychology and Marketing, November 2006, Vol.23(11), pp.927-959 [Peer Reviewed Journal]

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18
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Value‐based segmentation of luxury consumption behavior

Wiedmann, Klaus‐Peter ; Hennigs, Nadine ; Siebels, Astrid ;Ko, Eunju

Psychology and Marketing, July 2009, Vol.26(7), pp.625-651 [Peer Reviewed Journal]

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19
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Metaphor's validity in marketing research

Capelli, Sonia ; Jolibert, Alain

Psychology and Marketing, December 2009, Vol.26(12), pp.1079-1090 [Peer Reviewed Journal]

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Shaping online consumer choice by partitioning the Web

Martin, Jolie M. ; Norton, Michael I.

Psychology and Marketing, October 2009, Vol.26(10), pp.908-926 [Peer Reviewed Journal]

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Results 1 - 20 of 196  for Central Connecticut State University

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