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Results 1 - 20 of 29  for Central Connecticut State University

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Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation

Kuo, Andrew ; Rice, Dan

Psychology & Marketing, Feb 2015, Vol.32(2), p.162 [Peer Reviewed Journal]

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2
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Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas

Psychology & Marketing, Feb 2013, Vol.30(2), p.133 [Peer Reviewed Journal]

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3
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The Impact of Negative Publicity on Celebrity Ad Endorsements

Thwaites, Des ; Lowe, Ben ; Monkhouse, Lien ; Barnes, Bradley

Psychology & Marketing, Sep 2012, Vol.29(9), p.663 [Peer Reviewed Journal]

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4
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Celebrities in Advertising: Looking for Congruence or Likability?

Fleck, Nathalie ; Korchia, Michael ; Le Roy, Isabelle

Psychology & Marketing, Sep 2012, Vol.29(9), p.651 [Peer Reviewed Journal]

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5
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It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Choi, Sejung ; Rifon, Nora

Psychology & Marketing, Sep 2012, Vol.29(9), p.639 [Peer Reviewed Journal]

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6
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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick T.

Psychology & Marketing, December 2010, Vol.27(12), pp.1075-1100 [Peer Reviewed Journal]

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7
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Values of protagonists in best pictures and blockbusters: Implications for marketing

Beckwith, Douglas Charles ;Pritzker, Steven R.

Psychology and Marketing, May 2009, Vol.26(5), pp.445-469 [Peer Reviewed Journal]

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8
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Effectiveness of promotional premiums: The moderating role of affective state in different contexts

Chang, Chingching

Psychology and Marketing, February 2009, Vol.26(2), pp.175-194 [Peer Reviewed Journal]

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9
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Ad framing effects for consumption products: An affect priming process

Chang, Chingching

Psychology and Marketing, January 2008, Vol.25(1), pp.24-46 [Peer Reviewed Journal]

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10
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Health‐care product advertising: The influences of message framing and perceived product characteristics

Chang, Chun‐Tuan

Psychology and Marketing, February 2007, Vol.24(2), pp.143-169 [Peer Reviewed Journal]

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11
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How advertising claims affect brand preferences and category–brand associations: The role of regulatory fit

Florack, Arnd ; Scarabis, Martin

Psychology and Marketing, September 2006, Vol.23(9), pp.741-755 [Peer Reviewed Journal]

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12
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Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology and Marketing, December 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

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13
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Personality traits and fear response to print advertisements: Theory and an empirical study

Mowen, John C. ; Harris, Eric G. ; Bone, Sterling A. ;Rossiter, John R. ; Jones, Sandra

Psychology and Marketing, November 2004, Vol.21(11), pp.927-943 [Peer Reviewed Journal]

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14
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Applying evolutionary psychology in understanding the representation of women in advertisements

Saad, Gad

Psychology and Marketing, August 2004, Vol.21(8), pp.593-612 [Peer Reviewed Journal]

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15
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When will larger‐sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

Peck, Joann ; Loken, Barbara

Psychology and Marketing, June 2004, Vol.21(6), pp.425-442 [Peer Reviewed Journal]

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16
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Testing consumers' motivation and linguistic ability as moderators of advertising readability

Chebat, Jean‐Charles ; Gelinas‐Chebat, Claire ; Hombourger, Sabrina ; Woodside, Arch G.

Psychology and Marketing, July 2003, Vol.20(7), pp.599-624 [Peer Reviewed Journal]

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17
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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

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18
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“Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers

Luna, David ; Peracchio, Laura A. ;Lowery, Tina M.

Psychology and Marketing, July 2002, Vol.19(7‐8), pp.573-593 [Peer Reviewed Journal]

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19
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Consumer resistance in a world of advertising clutter: The case of Adbusters

Rumbo, Joseph

Psychology & Marketing, Feb 2002, Vol.19(2), pp.127-148 [Peer Reviewed Journal]

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20
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Make my memory: How advertising can change our memories of the past

Braun, Kathryn ; Ellis, Rhiannon ; Loftus, Elizabeth

Psychology & Marketing, Jan 2002, Vol.19(1), pp.1-23 [Peer Reviewed Journal]

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Results 1 - 20 of 29  for Central Connecticut State University

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  1. Vargas, Patrick
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