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Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City

Balasubramanian, P ; Soman, Soorya

Journal of Strategic Marketing, 03 October 2019, Vol.27(7), pp.612-629 [Peer Reviewed Journal]

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Dancing with wolves: how value creation and value capture dynamics affect complementor participation in industry platforms

Lan, Sai ; Liu, Kun ; Dong, Yidi

Industry and Innovation, 14 September 2019, Vol.26(8), pp.943-963 [Peer Reviewed Journal]

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Development finance 2.0: do participation and information technologies matter?

Singh, J. P

Review of International Political Economy, 03 September 2019, Vol.26(5), pp.886-910 [Peer Reviewed Journal]

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4
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Failure to learn from failure: The 2008 mortgage crisis as a déjà vu of the mortgage meltdown of 1994

Vinokurova, Natalya

Business History, 18 August 2019, Vol.61(6), pp.1005-1050 [Peer Reviewed Journal]

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Packaged Food Industry: Wake up, Your Complex, Costly Equipment Extends Lead Times-and Hides Pathogens

Schonberger, Richard J

Quality Management Journal, 03 July 2019, Vol.26(3), pp.122-128 [Peer Reviewed Journal]

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Ten Years of 'Social Media Marketing' Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

Arora, Anshu Saxena ; Sanni, Saidat Abidemi

Journal of Promotion Management, 07 June 2019, Vol.25(4), pp.476-499 [Peer Reviewed Journal]

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Need to necessity: carriage advertising in the Gilded Age

Regan, J. Ward

History of Retailing and Consumption, 04 May 2019, Vol.5(2), pp.111-132 [Peer Reviewed Journal]

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IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES

Ashley, Christy

Marketing Education Review, 03 April 2019, Vol.29(2), pp.107-112 [Peer Reviewed Journal]

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9
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Members only: the Victorian gentlemen's club as a space for doing business 1843-1900

Joseph, Marrisa

Management & Organizational History, 03 April 2019, Vol.14(2), pp.123-147 [Peer Reviewed Journal]

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10
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Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers

Lord, Kenneth R ; Putrevu, Sanjay ; Collins, Alice F

International Journal of Advertising, 03 April 2019, Vol.38(3), pp.489-505 [Peer Reviewed Journal]

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11
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Review
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Revolutions from Grub Street: A history of magazine publishing in Britain

Armstrong, Catherine

Business History, 17 February 2019, Vol.61(2), pp.382-383 [Peer Reviewed Journal]

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Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust

Anisimova, Tatiana ; Mavondo, Felix ; Weiss, Jan

Journal of Marketing Communications, 17 February 2019, Vol.25(2), pp.180-203 [Peer Reviewed Journal]

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13
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Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War

Mundel, Juan ; Nieves-Pizarro, Yadira

Journal of Marketing Communications, 17 February 2019, Vol.25(2), pp.158-179 [Peer Reviewed Journal]

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14
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Competitive advantage and the transformation of value chains over time: The example of a South Korean diversified business group, 1953-2013

Jun, In Woo ; Rowley, Chris

Business History, 17 February 2019, Vol.61(2), pp.343-370 [Peer Reviewed Journal]

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"Do You Use English in Your Daily Life?" Undergraduate Students' Perceptions of Their Extramural Use of English

Avello, Maria ; Camacho-Miñano, María-Del-Mar ; Urquia-Grande, Elena ; Del Campo, Cristina

Journal of Teaching in International Business, 02 January 2019, Vol.30(1), pp.77-94 [Peer Reviewed Journal]

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The paradox of employee psychological well-being practices: an integrative literature review and new directions for research

Loon, Mark ; Otaye-Ebede, Lilian ; Stewart, Jim

The International Journal of Human Resource Management, 02 January 2019, Vol.30(1), pp.156-187 [Peer Reviewed Journal]

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17
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Jews, second-hand trade and upward economic mobility: Introducing the ready-to-wear business in industrializing Helsinki, 1880-1930

Ekholm, Laura Katarina

Business History, 02 January 2019, Vol.61(1), pp.73-92 [Peer Reviewed Journal]

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18
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Enhancing Students' Marketing Information Literacy

Fowler, Kendra ; Thomas, Veronica L ; Saenger, Christina

Marketing Education Review, 2019, Vol.29(1), p.52 [Peer Reviewed Journal]

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Trademarks in branding: Legal issues and commercial practices

Sáiz, Patricio ; Castro, Rafael

Business History, 17 November 2018, Vol.60(8), pp.1105-1126 [Peer Reviewed Journal]

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Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe

Brown, Stephen ; Mcgowan, Pauric

Journal of Marketing Management, 13 October 2018, Vol.34(15-16), pp.1379-1396 [Peer Reviewed Journal]

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Results 1 - 20 of 372  for Central Connecticut State University

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