skip to main content
Resource type Show Results with: Show Results with: Index

Results 1 - 20 of 37  for Central Connecticut State University

Results 1 2 next page
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Material Type:
Article
Add to e-Shelf

Consumer Attitudes toward Sponsors' Counterambush Marketing Ads

Koenigstorfer, Joerg ; Uhrich, Sebastian

Psychology & Marketing, Jun 2017, Vol.34(6), pp.631-647 [Peer Reviewed Journal]

Full text available online

View all versions
2
Material Type:
Article
Add to e-Shelf

Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

Chang, Yonghwan ; Ko, Yong

Psychology & Marketing, Sep 2016, Vol.33(9), p.678 [Peer Reviewed Journal]

Full text available online

View all versions
3
Material Type:
Article
Add to e-Shelf

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

Carrillat, François ; D'Astous, Alain ; Christianis, Haralambos

Psychology & Marketing, Nov 2014, Vol.31(11), p.1024 [Peer Reviewed Journal]

Full text available online

View all versions
4
Material Type:
Article
Add to e-Shelf

Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

Full text available online

View all versions
5
Material Type:
Article
Add to e-Shelf

A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites

Boon, Edward

Psychology & Marketing, Oct 2013, Vol.30(10), p.843 [Peer Reviewed Journal]

Full text available online

View all versions
6
Material Type:
Article
Add to e-Shelf

Consumers' Reactions to a Celebrity Endorser Scandal

Fong, Candy ; Wyer, Robert

Psychology & Marketing, Nov 2012, Vol.29(11), p.885 [Peer Reviewed Journal]

Full text available online

View all versions
7
Material Type:
Article
Add to e-Shelf

The Impact of Negative Publicity on Celebrity Ad Endorsements

Thwaites, Des ; Lowe, Ben ; Monkhouse, Lien ; Barnes, Bradley

Psychology & Marketing, Sep 2012, Vol.29(9), p.663 [Peer Reviewed Journal]

Full text available online

View all versions
8
Material Type:
Article
Add to e-Shelf

Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand

Ratliff, Kate ; Swinkels, Bregje ; Klerx, Kimberly ; Nosek, Brian

Psychology & Marketing, Aug 2012, Vol.29(8), p.531 [Peer Reviewed Journal]

Full text available online

View all versions
9
Material Type:
Article
Add to e-Shelf

Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.938-963 [Peer Reviewed Journal]

Full text available online

View all versions
10
Material Type:
Article
Add to e-Shelf

The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology and Marketing, February 2010, Vol.27(2), pp.186-202 [Peer Reviewed Journal]

Full text available online

View all versions
11
Material Type:
Article
Add to e-Shelf

The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition

Nan, Xiaoli

Psychology and Marketing, April 2009, Vol.26(4), pp.321-332 [Peer Reviewed Journal]

Full text available online

View all versions
12
Material Type:
Article
Add to e-Shelf

Sensory enabling technology acceptance model (SE‐TAM): A multiple‐group structural model comparison

Kim, Jiyeon ; Forsythe, Sandra

Psychology and Marketing, September 2008, Vol.25(9), pp.901-922 [Peer Reviewed Journal]

Full text available online

View all versions
13
Material Type:
Article
Add to e-Shelf

Ad framing effects for consumption products: An affect priming process

Chang, Chingching

Psychology and Marketing, January 2008, Vol.25(1), pp.24-46 [Peer Reviewed Journal]

Full text available online

View all versions
14
Material Type:
Article
Add to e-Shelf

The effects of optimal time of day on persuasion processes in older adults

Yoon, Carolyn ; Lee, Michelle P. ; Danziger, Shai

Psychology and Marketing, May 2007, Vol.24(5), pp.475-495 [Peer Reviewed Journal]

Full text available online

View all versions
15
Material Type:
Article
Add to e-Shelf

Implicit consumer preferences and their influence on product choice

Friese, Malte ; Wänke, Michaela ; Plessner, Henning

Psychology and Marketing, September 2006, Vol.23(9), pp.727-740 [Peer Reviewed Journal]

Full text available online

View all versions
16
Material Type:
Article
Add to e-Shelf

The role of sensation seeking and need for cognition on Web‐site evaluations: A resource‐matching perspective

Martin, Brett A. S. ; Sherrard, Michael J. ; Wentzel, Daniel

Psychology and Marketing, February 2005, Vol.22(2), pp.109-126 [Peer Reviewed Journal]

Full text available online

View all versions
17
Material Type:
Article
Add to e-Shelf

Advancing from subjective to confirmatory personal introspection in consumer research

Woodside, Arch G.

Psychology and Marketing, December 2004, Vol.21(12), pp.987-1010 [Peer Reviewed Journal]

Full text available online

View all versions
18
Material Type:
Article
Add to e-Shelf

Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology and Marketing, December 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

Full text available online

View all versions
19
Material Type:
Article
Add to e-Shelf

Caving, role playing, and staying home: Shopper coping strategies in a negotiated pricing environment

Trocchia, Philip J.

Psychology and Marketing, October 2004, Vol.21(10), pp.823-853 [Peer Reviewed Journal]

Full text available online

View all versions
20
Material Type:
Article
Add to e-Shelf

The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

Full text available online

View all versions

Results 1 - 20 of 37  for Central Connecticut State University

Results 1 2 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Searching Remote Databases, Please Wait