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4 Results  for Central Connecticut State University

Refined by: subject: Psychology remove collection: ABI/INFORM Complete remove collection: HAL (CCSd) remove subject: Domain_Shs.Gestion.Mark remove
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An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire

Delvecchio, Devon ; Heath, Timothy

Psychology & Marketing, Oct 2008, Vol.25(10), p.944 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno ; Pederzoli, Daniele ; Neulinger, Agnes ; Dave, Kartik ; Aiello, Gaetano ; Donvito, Raffaele ; Taro, Koyama ; Táborecká-Petrovicová, Janka ; Santos, Carmen ; Jung, Jaehee ; Oh, Hyunjoo

Psychology & Marketing, Dec 2012, Vol.29(12), p.1018 [Peer Reviewed Journal]

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4 Results  for Central Connecticut State University

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  1. Kapferer, Jean-Noël
  2. Donvito, Raffaele
  3. Strehlau, Suzane
  4. Laurent, Gilles
  5. Pederzoli, Daniele

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