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2 Results  for Central Connecticut State University

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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction

Rodgers, Waymond ; Negash, Solomon ; Suk, Kwanho

Psychology and Marketing, April 2005, Vol.22(4), pp.313-331 [Peer Reviewed Journal]

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Customer perceived value, satisfaction, and loyalty: The role of switching costs

Yang, Zhilin ; Peterson, Robin T.

Psychology and Marketing, October 2004, Vol.21(10), pp.799-822 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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