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4 Results  for Central Connecticut State University

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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia ; Basso, Frédéric ; Merunka, Dwight ; Spence, Charles ; Cheok, Adrian ; Oullier, Olivier

Psychology & Marketing, Aug 2016, p.608 [Peer Reviewed Journal]

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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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Celebrities in Advertising: Looking for Congruence or Likability?

Fleck, Nathalie ; Korchia, Michael ; Le Roy, Isabelle

Psychology & Marketing, Sep 2012, Vol.29(9), p.651 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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4 Results  for Central Connecticut State University

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  1. Kapferer, Jean-Noël
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  4. Basso, Frédéric
  5. Fleck, N

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