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4 Results  for Central Connecticut State University

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Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas

Psychology & Marketing, Feb 2013, Vol.30(2), p.133 [Peer Reviewed Journal]

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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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4 Results  for Central Connecticut State University

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