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Results 1 - 20 of 46  for Central Connecticut State University

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Selling stories: Harry Potter and the marketing plot

Brown, Stephen ; Patterson, Anthony ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.541-556 [Peer Reviewed Journal]

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The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology and Marketing, February 2010, Vol.27(2), pp.186-202 [Peer Reviewed Journal]

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Brand consumption and narrative of the self

Schembri, Sharon ; Merrilees, Bill ; Kristiansen, Stine ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.623-637 [Peer Reviewed Journal]

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Metaphor's validity in marketing research

Capelli, Sonia ; Jolibert, Alain

Psychology and Marketing, December 2009, Vol.26(12), pp.1079-1090 [Peer Reviewed Journal]

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Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M. ; Woodside, Arch G. ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.603-622 [Peer Reviewed Journal]

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Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors

Soscia, Isabella

Psychology and Marketing, October 2007, Vol.24(10), pp.871-894 [Peer Reviewed Journal]

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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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Social Control in Online Communities of Consumption: A Framework for Community Management

Sibai, Olivier ; de Valck, Kristine ; Farrell, Andrew ; Rudd, John

Psychology & Marketing, Mar 2015, Vol.32(3), p.250 [Peer Reviewed Journal]

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Pièces de Résistance? Core and Casual Consumers' Valuations of Aesthetically Incongruent Artworks

Althuizen, Niek ; Sgourev, Stoyan

Psychology & Marketing, Aug 2014, Vol.31(8), p.604 [Peer Reviewed Journal]

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Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

Chang, Yonghwan ; Ko, Yong

Psychology & Marketing, Sep 2016, Vol.33(9), p.678 [Peer Reviewed Journal]

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The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages

Lewis, Ioni ; Watson, Barry ; White, Katherine ; Elliott, Barry

Psychology & Marketing, Sep 2013, Vol.30(9), p.826 [Peer Reviewed Journal]

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12
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The Role of Context Intensity and Working Memory Capacity in the Consumer's Processing of Brand Information in Entertainment Media

Rumpf, Christopher ; Noël, Benjamin ; Breuer, Christoph ; Memmert, Daniel

Psychology & Marketing, Jul 2015, Vol.32(7), p.764 [Peer Reviewed Journal]

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Navigating Residue Sensitivity in the Used Goods Marketplace

Kapitan, Sommer ; Bhargave, Rajesh

Psychology & Marketing, Apr 2013, Vol.30(4), p.305 [Peer Reviewed Journal]

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The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality

Muylle, Steve ; Standaert, Willem

Psychology & Marketing, Apr 2016, Vol.33(4), p.283 [Peer Reviewed Journal]

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Store Atmospherics: A Multisensory Perspective

Spence, Charles ; Puccinelli, Nancy ; Grewal, Dhruv ; Roggeveen, Anne

Psychology & Marketing, Jul 2014, Vol.31(7), p.472 [Peer Reviewed Journal]

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16
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Memory Enhances the Mere Exposure Effect

Stafford, Tom ; Grimes, Anthony

Psychology & Marketing, Dec 2012, Vol.29(12), p.95 [Peer Reviewed Journal]

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17
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Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Hensen, Niek ; Keeling, Debbie ; Deruyter, Ko ; Wetzels, Martin

Psychology & Marketing, May 2016, Vol.33(5), p.389 [Peer Reviewed Journal]

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18
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Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals

Wang, Qing ; Shukla, Paurav

Psychology & Marketing, Apr 2013, Vol.30(4), p.295 [Peer Reviewed Journal]

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19
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Giving the Expectancy-Value Model a Heart

Henning, Victor ; Hennig-Thurau, Thorsten ; Feiereisen, Stephanie

Psychology & Marketing, Oct 2012, Vol.29(10), p.765 [Peer Reviewed Journal]

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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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Results 1 - 20 of 46  for Central Connecticut State University

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