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Results 1 - 20 of 47  for Central Connecticut State University

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Accurate case‐outcome modeling in economics, psychology, and marketing

Woodside, Arch

Psychology & Marketing, Nov 2019, Vol.36(11), pp.1046-1061 [Peer Reviewed Journal]

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Consumer Attitudes toward Sponsors' Counterambush Marketing Ads

Koenigstorfer, Joerg ; Uhrich, Sebastian

Psychology & Marketing, Jun 2017, Vol.34(6), pp.631-647 [Peer Reviewed Journal]

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3
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Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

Chang, Yonghwan ; Ko, Yong

Psychology & Marketing, Sep 2016, Vol.33(9), p.678 [Peer Reviewed Journal]

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4
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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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5
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Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Hensen, Niek ; Keeling, Debbie ; Deruyter, Ko ; Wetzels, Martin

Psychology & Marketing, May 2016, Vol.33(5), p.389 [Peer Reviewed Journal]

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6
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The Psychology of Co-Branding Alliances: The Business-to-Business Relationship Outcomes of Role Stress

Dahlstrom, Robert ; Nygaard, Arne

Psychology & Marketing, Apr 2016, Vol.33(4), p.267 [Peer Reviewed Journal]

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7
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The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality

Muylle, Steve ; Standaert, Willem

Psychology & Marketing, Apr 2016, Vol.33(4), p.283 [Peer Reviewed Journal]

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8
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The Role of Context Intensity and Working Memory Capacity in the Consumer's Processing of Brand Information in Entertainment Media

Rumpf, Christopher ; Noël, Benjamin ; Breuer, Christoph ; Memmert, Daniel

Psychology & Marketing, Jul 2015, Vol.32(7), p.764 [Peer Reviewed Journal]

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9
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Social Control in Online Communities of Consumption: A Framework for Community Management

Sibai, Olivier ; de Valck, Kristine ; Farrell, Andrew ; Rudd, John

Psychology & Marketing, Mar 2015, Vol.32(3), p.250 [Peer Reviewed Journal]

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10
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Pièces de Résistance? Core and Casual Consumers' Valuations of Aesthetically Incongruent Artworks

Althuizen, Niek ; Sgourev, Stoyan

Psychology & Marketing, Aug 2014, Vol.31(8), p.604 [Peer Reviewed Journal]

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11
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A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Larsen, Gretchen ; Patterson, Maurice ; Markham, Lucy

Psychology & Marketing, Aug 2014, Vol.31(8), p.670 [Peer Reviewed Journal]

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12
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Store Atmospherics: A Multisensory Perspective

Spence, Charles ; Puccinelli, Nancy ; Grewal, Dhruv ; Roggeveen, Anne

Psychology & Marketing, Jul 2014, Vol.31(7), p.472 [Peer Reviewed Journal]

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13
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The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages

Lewis, Ioni ; Watson, Barry ; White, Katherine ; Elliott, Barry

Psychology & Marketing, Sep 2013, Vol.30(9), p.826 [Peer Reviewed Journal]

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Yoon, Sukki

Psychology & Marketing, Jul 2013, Vol.30(7), p.555 [Peer Reviewed Journal]

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15
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Navigating Residue Sensitivity in the Used Goods Marketplace

Kapitan, Sommer ; Bhargave, Rajesh

Psychology & Marketing, Apr 2013, Vol.30(4), p.305 [Peer Reviewed Journal]

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16
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Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals

Wang, Qing ; Shukla, Paurav

Psychology & Marketing, Apr 2013, Vol.30(4), p.295 [Peer Reviewed Journal]

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17
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Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance

Yeh, Marie ; Jewell, Robert ; Hu, Michael

Psychology & Marketing, Jan 2013, Vol.30(1), p.36 [Peer Reviewed Journal]

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18
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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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19
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Memory Enhances the Mere Exposure Effect

Stafford, Tom ; Grimes, Anthony

Psychology & Marketing, Dec 2012, Vol.29(12), p.95 [Peer Reviewed Journal]

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Giving the Expectancy-Value Model a Heart

Henning, Victor ; Hennig-Thurau, Thorsten ; Feiereisen, Stephanie

Psychology & Marketing, Oct 2012, Vol.29(10), p.765 [Peer Reviewed Journal]

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