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Results 1 - 20 of 23  for Central Connecticut State University

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Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove subject: Perceptions remove
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When consumers penalize not so green products

Lee, Jeonggyu ; Bhatt, Siddharth ; Suri, Rajneesh

Psychology & Marketing, Jan 2018, Vol.35(1), pp.36-46 [Peer Reviewed Journal]

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2
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For Indian online shoppers, have saying and doing parted ways?

Mishra, Manit

Psychology & Marketing, Jan 2018, Vol.35(1), pp.5-19 [Peer Reviewed Journal]

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3
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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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4
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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology & Marketing, Feb 2015, Vol.32(2), p.187 [Peer Reviewed Journal]

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5
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Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

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6
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The Effect of Brand Gender on Brand Equity

Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan ; van Tilburg, Miriam

Psychology & Marketing, May 2014, Vol.31(5), p.371 [Peer Reviewed Journal]

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7
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Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas

Psychology & Marketing, Feb 2013, p.133 [Peer Reviewed Journal]

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8
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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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9
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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology and Marketing, December 2011, Vol.28(12), pp.1154-1176 [Peer Reviewed Journal]

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10
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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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11
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Measurement of implicit and explicit attitudes toward Barack Obama

Nevid, Jeffrey S. ; Mcclelland, Nate ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.989-1000 [Peer Reviewed Journal]

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12
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology and Marketing, September 2010, Vol.27(9), pp.846-873 [Peer Reviewed Journal]

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13
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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean‐François ; Bodur, H. Onur

Psychology and Marketing, August 2010, Vol.27(8), pp.741-765 [Peer Reviewed Journal]

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14
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Value‐based segmentation of luxury consumption behavior

Wiedmann, Klaus‐Peter ; Hennigs, Nadine ; Siebels, Astrid ;Ko, Eunju

Psychology and Marketing, July 2009, Vol.26(7), pp.625-651 [Peer Reviewed Journal]

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15
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Sensory enabling technology acceptance model (SE‐TAM): A multiple‐group structural model comparison

Kim, Jiyeon ; Forsythe, Sandra

Psychology and Marketing, September 2008, Vol.25(9), pp.901-922 [Peer Reviewed Journal]

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16
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Comparing the perceived value of information and entertainment mobile services

Pihlström, Minna ; Brush, Gregory J. ;Taylor, Charles R. ; Lee, Doo Hee

Psychology and Marketing, August 2008, Vol.25(8), pp.732-755 [Peer Reviewed Journal]

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17
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Barely or fairly balancing drug risks? Content and format effects in direct‐to‐consumer online prescription drug promotions

Kees, Jeremy ; Bone, Paula Fitzgerald ; Kozup, John ; Ellen, Pam Scholder ;Taylor, Charles R. ; Lee, Doo‐Hee

Psychology and Marketing, July 2008, Vol.25(7), pp.675-691 [Peer Reviewed Journal]

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18
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Evaluation of age‐related labels by senior citizens

Weijters, Bert ; Geuens, Maggie

Psychology and Marketing, September 2006, Vol.23(9), pp.783-798 [Peer Reviewed Journal]

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19
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Same or different? How distance and variation affect similarity judgments

Yoo, Changjo ; Macinnis, Deborah J.

Psychology and Marketing, March 2004, Vol.21(3), pp.209-227 [Peer Reviewed Journal]

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How buyers frame problems: Revisited

Wilson, Elizabeth ; Mcmurrian, Robert ; Woodside, Arch

Psychology & Marketing, Jun 2001, Vol.18(6), pp.617-655 [Peer Reviewed Journal]

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Results 1 - 20 of 23  for Central Connecticut State University

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