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Results 1 - 20 of 46  for Central Connecticut State University

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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction

Rodgers, Waymond ; Negash, Solomon ; Suk, Kwanho

Psychology and Marketing, April 2005, Vol.22(4), pp.313-331 [Peer Reviewed Journal]

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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O' Donnell, Kathleen ; Myers, John G.

Psychology and Marketing, December 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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Personality traits and fear response to print advertisements: Theory and an empirical study

Mowen, John C. ; Harris, Eric G. ; Bone, Sterling A. ;Rossiter, John R. ; Jones, Sandra

Psychology and Marketing, November 2004, Vol.21(11), pp.927-943 [Peer Reviewed Journal]

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Testing consumers' motivation and linguistic ability as moderators of advertising readability

Chebat, Jean‐Charles ; Gelinas‐Chebat, Claire ; Hombourger, Sabrina ; Woodside, Arch G.

Psychology and Marketing, July 2003, Vol.20(7), pp.599-624 [Peer Reviewed Journal]

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Market mavens: Psychological influences

Clark, Ronald A. ; Goldsmith, Ronald E.

Psychology and Marketing, April 2005, Vol.22(4), pp.289-312 [Peer Reviewed Journal]

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Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction

Homburg, Christian ; Stock, Ruth M.

Psychology and Marketing, May 2005, Vol.22(5), pp.393-420 [Peer Reviewed Journal]

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The role of fear in persuasion

Dillard, James Price ; Anderson, Jason W. ;Rossiter, John R. ; Jones, Sandra

Psychology and Marketing, November 2004, Vol.21(11), pp.909-926 [Peer Reviewed Journal]

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Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Kaufman‐Scarborough, Carol ; Cohen, Judy

Psychology and Marketing, August 2004, Vol.21(8), pp.637-669 [Peer Reviewed Journal]

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Customer perceived value, satisfaction, and loyalty: The role of switching costs

Yang, Zhilin ; Peterson, Robin T.

Psychology and Marketing, October 2004, Vol.21(10), pp.799-822 [Peer Reviewed Journal]

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“Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers

Luna, David ; Peracchio, Laura A. ;Lowery, Tina M.

Psychology and Marketing, July 2002, Vol.19(7‐8), pp.573-593 [Peer Reviewed Journal]

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A scale for measuring store personality

D' Astous, Alain ; Lévesque, Mélanie

Psychology and Marketing, May 2003, Vol.20(5), pp.455-469 [Peer Reviewed Journal]

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Which cities produce more excellent papers than can be expected? A new mapping approach, using Google Maps, based on statistical significance testing

Bornmann, Lutz ; Leydesdorff, Loet

Journal of the American Society for Information Science and Technology, Oct 2011, Vol.62(10), p.1954 [Peer Reviewed Journal]

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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Desai, Kalpesh Kaushik ; Basuroy, Suman

Psychology and Marketing, March 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]

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Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology and Marketing, December 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

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An evolutionary psychology perspective on gift giving among young adults

Saad, Gad ; Gill, Tripat ;Hantula, Donald A.

Psychology and Marketing, September 2003, Vol.20(9), pp.765-784 [Peer Reviewed Journal]

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Make my memory: How advertising can change our memories of the past

Braun, Kathryn ; Ellis, Rhiannon ; Loftus, Elizabeth

Psychology & Marketing, Jan 2002, Vol.19(1), pp.1-23 [Peer Reviewed Journal]

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Antecedents of subjective age biases among senior women

Guiot, Denis

Psychology & Marketing, Oct 2001, Vol.18(10), pp.1049-1071 [Peer Reviewed Journal]

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Vegetarianism: Toward a greater understanding

Janda, Swinder ; Trocchia, Philip

Psychology & Marketing, Dec 2001, Vol.18(12), pp.1205-1240 [Peer Reviewed Journal]

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The role of preconsumption affect in postpurchase evaluation of services

Mattila, Anna ; Wirtz, Jochen

Psychology & Marketing, Jul 2000, Vol.17(7), p.587 [Peer Reviewed Journal]

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