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Results 1 - 20 of 21  for Central Connecticut State University

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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction

Rodgers, Waymond ; Negash, Solomon ; Suk, Kwanho

Psychology and Marketing, April 2005, Vol.22(4), pp.313-331 [Peer Reviewed Journal]

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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O' Donnell, Kathleen ; Myers, John G.

Psychology and Marketing, December 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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Market mavens: Psychological influences

Clark, Ronald A. ; Goldsmith, Ronald E.

Psychology and Marketing, April 2005, Vol.22(4), pp.289-312 [Peer Reviewed Journal]

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Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction

Homburg, Christian ; Stock, Ruth M.

Psychology and Marketing, May 2005, Vol.22(5), pp.393-420 [Peer Reviewed Journal]

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Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder

Kaufman‐Scarborough, Carol ; Cohen, Judy

Psychology and Marketing, August 2004, Vol.21(8), pp.637-669 [Peer Reviewed Journal]

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7
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Desai, Kalpesh Kaushik ; Basuroy, Suman

Psychology and Marketing, March 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]

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Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology and Marketing, December 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

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An evolutionary psychology perspective on gift giving among young adults

Saad, Gad ; Gill, Tripat ;Hantula, Donald A.

Psychology and Marketing, September 2003, Vol.20(9), pp.765-784 [Peer Reviewed Journal]

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Vegetarianism: Toward a greater understanding

Janda, Swinder ; Trocchia, Philip

Psychology & Marketing, Dec 2001, Vol.18(12), pp.1205-1240 [Peer Reviewed Journal]

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The role of preconsumption affect in postpurchase evaluation of services

Mattila, Anna ; Wirtz, Jochen

Psychology & Marketing, Jul 2000, Vol.17(7), p.587 [Peer Reviewed Journal]

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12
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Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences

Fiore, Anne ; Yah, Xinlu ; Yoh, Eunah

Psychology & Marketing, Jan 2000, Vol.17(1), p.27 [Peer Reviewed Journal]

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13
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Ad repetition in a cluttered environment: The influence of type of processing

Malaviya, Prashant ; Meyers-Levy, Joan ; Sternthal, Brian

Psychology & Marketing, Mar 1999, Vol.16(2), p.99 [Peer Reviewed Journal]

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Ambush Marketing: Is Confusion To Blame for the Flickering of the Flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing (1986-1998), Jul 1998, p.367 [Peer Reviewed Journal]

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Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Holden, Stephen ; Vanhuele, Marc

Psychology & Marketing, Sep 1999, Vol.16(6), p.479 [Peer Reviewed Journal]

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16
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I'll have what she's having: Gauging the impact of product placements on viewers

Law, Sharmistha ; Braun, Kathryn

Psychology & Marketing, Dec 2000, Vol.17(12), pp.1059-1075 [Peer Reviewed Journal]

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17
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Understanding consumer usage of product magnitudes through sorting tasks

Viswanathan, Madhubalan ; Johnson, Michael ; Sudman, Seymour

Psychology & Marketing, Dec 1999, p.643 [Peer Reviewed Journal]

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18
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Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino

Hirsch, Alan

Psychology & Marketing (1986-1998), Oct 1995, p.585 [Peer Reviewed Journal]

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19
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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing, May/Jun 1992, p.221 [Peer Reviewed Journal]

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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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