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1 |
Material Type: Article
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion picturesDesai, Kalpesh Kaushik ; Basuroy, SumanPsychology and Marketing, March 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]Full text available online |
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Material Type: Article
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An evolutionary psychology perspective on gift giving among young adultsSaad, Gad ; Gill, Tripat ;Hantula, Donald A.Psychology and Marketing, September 2003, Vol.20(9), pp.765-784 [Peer Reviewed Journal]Full text available online |
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Material Type: Article
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Vegetarianism: Toward a greater understandingJanda, Swinder ; Trocchia, PhilipPsychology & Marketing, Dec 2001, pp.1205-1240 [Peer Reviewed Journal]Full text available online |
4 |
Material Type: Article
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Ad repetition in a cluttered environment: The influence of type of processingMalaviya, Prashant ; Meyers-Levy, Joan ; Sternthal, BrianPsychology & Marketing, Mar 1999, p.99 [Peer Reviewed Journal]Full text available online |
5 |
Material Type: Article
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Ambush marketing: Is confusion to blame for the flickering of the flame?Shani, David ; Sandler, DennisPsychology & Marketing, Jul 1998, Vol.15(4), pp.367-383 [Peer Reviewed Journal]Full text available online |
6 |
Material Type: Article
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I'll have what she's having: Gauging the impact of product placements on viewersLaw, Sharmistha ; Braun, KathrynPsychology & Marketing, Dec 2000, Vol.17(12), pp.1059-1075 [Peer Reviewed Journal]Full text available online |
7 |
Material Type: Article
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Effects of ambient odors on slot-machine usage in a Las Vegas casinoHirsch, AlanPsychology & Marketing, Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]Full text available online |