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12 Results  for Central Connecticut State University

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1
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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae Hyun ; Kim, Jooyoung ; Yu, Jay Hyunjae

Psychology and Marketing, July 2010, Vol.27(7), pp.662-678 [Peer Reviewed Journal]

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Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

Alexander, Veronika ; Tripp, Sophie ; Zak, Paul

Psychology & Marketing, Sep 2015, p.977 [Peer Reviewed Journal]

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Exploring Postconsumption Guilt and Pride in the Context of Sustainability

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Sep 2014, Vol.31(9), p.17 [Peer Reviewed Journal]

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The Moderating Influence of Broad-Scope Trust on Customer-Seller Relationships

Hansen, Torben

Psychology & Marketing, May 2012, p.350 [Peer Reviewed Journal]

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It Takes Just 120 Seconds: Predicting Satisfaction in Technical Support Calls

Hall, Judith ; Verghis, Phil ; Stockton, William ; Goh, Jin

Psychology & Marketing, Jul 2014, Vol.31(7), p.500 [Peer Reviewed Journal]

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A Name You Can Trust? Personification Effects Are Influenced by Beliefs About Company Values

Eskine, Kendall ; Locander, William

Psychology & Marketing, Jan 2014, Vol.31(1), p.48 [Peer Reviewed Journal]

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Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance

Yeh, Marie ; Jewell, Robert ; Hu, Michael

Psychology & Marketing, Jan 2013, p.36 [Peer Reviewed Journal]

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Do experts and novices evaluate movies the same way?

Plucker, Jonathan A. ; Kaufman, James C. ; Temple, Jason S. ; Qian, Meihua ;Pritzker, Steven R.

Psychology and Marketing, May 2009, Vol.26(5), pp.470-478 [Peer Reviewed Journal]

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Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations

Crosno, Jody L. ; Freling, Traci H. ; Skinner, Steven J.

Psychology and Marketing, February 2009, Vol.26(2), pp.91-121 [Peer Reviewed Journal]

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Guilt and giving: A process model of empathy and efficacy

Basil, Debra Z. ; Ridgway, Nancy M. ; Basil, Michael D.

Psychology and Marketing, January 2008, Vol.25(1), pp.1-23 [Peer Reviewed Journal]

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Values of protagonists in best pictures and blockbusters: Implications for marketing

Beckwith, Douglas Charles ;Pritzker, Steven R.

Psychology and Marketing, May 2009, Vol.26(5), pp.445-469 [Peer Reviewed Journal]

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Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction

Haynes, Graeme A. ;Scheibehenne, Benjamin ; Todd, Peter M.

Psychology and Marketing, March 2009, Vol.26(3), pp.204-212 [Peer Reviewed Journal]

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12 Results  for Central Connecticut State University

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by this author/creator:

  1. Skinner, Steven
  2. Qian, Meihua
  3. Beckwith, Douglas Charles
  4. Kaufman, James C.
  5. Maklan, Stan

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