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5 Results  for Central Connecticut State University

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Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology & Marketing, Dec 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O'Donnell, Kathleen ; Myers, John

Psychology & Marketing, Dec 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Basuroy, Suman

Psychology & Marketing, Mar 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]

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Customer perceived value, satisfaction, and loyalty: The role of switching costs

Yang, Zhilin ; Peterson, Robin

Psychology & Marketing, Oct 2004, Vol.21(10), pp.799-822 [Peer Reviewed Journal]

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Unfolding Consumer Impulsivity: An Existential-Phenomenological Study of Consumers with Attention Deficit Disorder

Kaufman-Scarborough, Carol ; Cohen, Judy

Psychology & Marketing, Aug 2004, Vol.21(8), pp.637-669 [Peer Reviewed Journal]

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5 Results  for Central Connecticut State University

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by this author/creator:

  1. Myers, John
  2. Cohen, Judy
  3. Basuroy, Suman
  4. O'Donnell, Kathleen
  5. Desai, K.K.

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