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Results 1 - 20 of 319  for Central Connecticut State University

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1
Philosophical and radical thought in marketing
Material Type:
Book
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Philosophical and radical thought in marketing

Firat, A. Fuat.

Lexington, Mass. : Lexington Books c1987

Available at Central Connecticut State University  Stack Level 4  (HF5415 P485 1987 )()

2
Brand Love
Material Type:
Article
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Brand Love

Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P

Journal of marketing, 2012, Vol.76 (2), p.1-16 [Peer Reviewed Journal]

SAGE Publications

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3
Open Source Software User Communities: A Study of Participation in Linux User Groups
Material Type:
Article
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Open Source Software User Communities: A Study of Participation in Linux User Groups

Bagozzi, Richard P ; Dholakia, Utpal M

Management science, 2006, Vol.52 (7), p.1099-1115 [Peer Reviewed Journal]

Institute for Operations Research and the Management Sciences (INFORMS)

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4
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values
Material Type:
Article
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Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Journal of business ethics, 2012, Vol.114 (2), p.193-206 [Peer Reviewed Journal]

Dordrecht: Springer Science and Business Media LLC

Link to full text

5
Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products
Material Type:
Article
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Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Journal of business ethics, 2014, Vol.135 (2), p.253-264 [Peer Reviewed Journal]

Dordrecht: Springer Science and Business Media LLC

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6
The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift
Material Type:
Article
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The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift

Bagozzi, Richard

Journal of the Association for Information Systems, 2007, Vol.8 (4), p.244-254

Association for Information Systems

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7
Specification, evaluation, and interpretation of structural equation models
Material Type:
Article
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Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P ; Yi, Youjae ;Ferrell, O. C ; Ferrell, O. C ; Hult, G. Tomas M ; Hult, G. Tomas M

Journal of the Academy of Marketing Science, 2011, Vol.40 (1), p.8-34 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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8
The Role of Signaling Identity in the Adoption of Personal Technologies
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Article
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The Role of Signaling Identity in the Adoption of Personal Technologies

Arbore, Alessandro ; Soscia, Isabella ; Bagozzi, Richard

Journal of the Association for Information Systems, 2014, Vol.15 (2), p.86-110 [Peer Reviewed Journal]

Atlanta: Association for Information Systems

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9
Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences
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Article
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Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences

Hsien-Tung Tsai ; Richard P. Bagozzi

MIS quarterly, 2014-03-01, Vol.38 (1), p.143-164 [Peer Reviewed Journal]

Management Information Systems Research Center, University of Minnesota

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10
Genetic and neurological foundations of customer orientation: field and experimental evidence
Material Type:
Article
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Genetic and neurological foundations of customer orientation: field and experimental evidence

Bagozzi, Richard ; Verbeke, Willem ; Berg, Wouter ; Rietdijk, Wim ; Dietvorst, Roeland ; Worm, Loek

Journal of the Academy of Marketing Science, 2012-09-01, Vol.40 (5), p.639-658 [Peer Reviewed Journal]

Boston: Springer US

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11
Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use
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Article
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Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use

Bagozzi, Richard P

Journal of consumer psychology, 2010, Vol.20 (2), p.208-214 [Peer Reviewed Journal]

Wiley

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12
Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
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Article
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Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

Bagozzi, Richard P ; Moore, David J

Journal of marketing, 2018, Vol.58 (1), p.56-70 [Peer Reviewed Journal]

SAGE Publications

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13
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
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Article
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Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Aaron Ahuvia ; Richard P. Bagozzi ; Rajeev Batra

Marketing letters, 2014-06-01, Vol.25 (2), p.235-243 [Peer Reviewed Journal]

Boston: Springer Science + Business Media

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14
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
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Article
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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan ; Bagozzi, Richard P ; Grønhaug, Kjell

Journal of the Academy of Marketing Science, 2014, Vol.43 (3), p.333-356 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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15
Trying to prosume: toward a theory of consumers as co-creators of value
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Article
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Trying to prosume: toward a theory of consumers as co-creators of value

Xie, Chunyan ; Bagozzi, Richard P ; Troye, Sigurd V

Journal of the Academy of Marketing Science, 2007, Vol.36 (1), p.109-122 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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16
Facial Attractiveness as a Function of Athletic Prowess
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Article
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Facial Attractiveness as a Function of Athletic Prowess

Bagozzi, Richard P ; Verbeke, Willem J. M. I ; Belschak, Frank ; van Poele, Marloes

Evolutionary psychology, 2018-09-19, Vol.16 (3), p.147470491880136 [Peer Reviewed Journal]

Los Angeles, CA: SAGE Publications

Full text available online

17
Brand love: development and validation of a practical scale
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Article
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Brand love: development and validation of a practical scale

Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron

Marketing letters, 2016, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

New York: Springer Science and Business Media LLC

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18
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment
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Article
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment

Bagozzi, Richard P

Journal of marketing research, 2018, Vol.18 (3), p.375-381 [Peer Reviewed Journal]

Chicago: SAGE Publications

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19
Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products
Material Type:
Article
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Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Journal of business ethics, 2015, Vol.135 (2), p.399-399 [Peer Reviewed Journal]

Dordrecht: Springer Science and Business Media LLC

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20
Assessing Construct Validity in Organizational Research
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Article
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Assessing Construct Validity in Organizational Research

Bagozzi, Richard P ; Yi, Youjae ; Phillips, Lynn W

Administrative science quarterly, 1991, Vol.36 (3), p.421-458 [Peer Reviewed Journal]

JSTOR

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Results 1 - 20 of 319  for Central Connecticut State University

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