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Results 1 - 20 of 341  for Central Connecticut State University

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1
Philosophical and radical thought in marketing
Material Type:
Book
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Philosophical and radical thought in marketing

Firat, A. Fuat.

Lexington, Mass. : Lexington Books c1987

Available at Central Connecticut State University  Stack Level 4  (HF5415 P485 1987 )()

2
Open Source Software User Communities: A Study of Participation in Linux User Groups
Material Type:
Article
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Open Source Software User Communities: A Study of Participation in Linux User Groups

Bagozzi, Richard P ; Dholakia, Utpal M

Management science, 2006-07, Vol.52 (7), p.1099-1115 [Peer Reviewed Journal]

Institute for Operations Research and the Management Sciences (INFORMS)

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3
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values
Material Type:
Article
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Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Journal of business ethics, 2012-05-16, Vol.114 (2), p.193-206 [Peer Reviewed Journal]

Dordrecht: Springer Science and Business Media LLC

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4
Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products
Material Type:
Article
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Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Journal of business ethics, 2014-11-26, Vol.135 (2), p.253-264 [Peer Reviewed Journal]

Dordrecht: Springer Science and Business Media LLC

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5
Brand Love
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Article
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Brand Love

Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P

Journal of marketing, 2012-03, Vol.76 (2), p.1-16 [Peer Reviewed Journal]

Chicago: SAGE Publications

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6
Measurement and Meaning in Information Systems and Organizational Research: Methodological and Philosophical Foundations
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Article
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Measurement and Meaning in Information Systems and Organizational Research: Methodological and Philosophical Foundations

Bagozzi

MIS quarterly, 2011, Vol.35 (2), p.261-292 [Peer Reviewed Journal]

Minneapolis: JSTOR

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7
Specification, evaluation, and interpretation of structural equation models
Material Type:
Article
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Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P ; Yi, Youjae ;Ferrell, O. C ; Ferrell, O. C ; Hult, G. Tomas M ; Hult, G. Tomas M

Journal of the Academy of Marketing Science, 2011-08-21, Vol.40 (1), p.8-34 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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8
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
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Article
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Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Aaron Ahuvia ; Richard P. Bagozzi ; Rajeev Batra

Marketing letters, 2014-06-01, Vol.25 (2), p.235-243 [Peer Reviewed Journal]

Boston: Springer Science + Business Media

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9
A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
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Article
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A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Roeland C. Dietvorst ; Willem J. M. I. Verbeke ; Richard P. Bagozzi ; Carolyn Yoon ; Marion Smits ; Aad van der Lugt

Journal of marketing research, 2009-10-01, Vol.46 (5), p.653-668 [Peer Reviewed Journal]

Chicago: American Marketing Association

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10
Facial Attractiveness as a Function of Athletic Prowess
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Article
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Facial Attractiveness as a Function of Athletic Prowess

Bagozzi, Richard P ; Verbeke, Willem J. M. I ; Belschak, Frank ; van Poele, Marloes

Evolutionary psychology, 2018-09-19, Vol.16 (3), p.1474704918801369-1474704918801369 [Peer Reviewed Journal]

Los Angeles, CA: SAGE Publications

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11
Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences
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Article
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Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences

Hsien-Tung Tsai ; Richard P. Bagozzi

MIS quarterly, 2014-03-01, Vol.38 (1), p.143-164 [Peer Reviewed Journal]

Management Information Systems Research Center, University of Minnesota

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12
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment
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Article
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment

Bagozzi, Richard P

Journal of marketing research, 2018-11-28, Vol.18 (3), p.375-381 [Peer Reviewed Journal]

Chicago: SAGE Publications

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13
Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use
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Article
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Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use

Bagozzi, Richard P

Journal of consumer psychology, 2010-04, Vol.20 (2), p.208-214 [Peer Reviewed Journal]

Wiley

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14
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
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Article
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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan ; Bagozzi, Richard P ; Grønhaug, Kjell

Journal of the Academy of Marketing Science, 2014-07-16, Vol.43 (3), p.333-356 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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15
Trying to prosume: toward a theory of consumers as co-creators of value
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Article
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Trying to prosume: toward a theory of consumers as co-creators of value

Xie, Chunyan ; Bagozzi, Richard P ; Troye, Sigurd V

Journal of the Academy of Marketing Science, 2007-08-01, Vol.36 (1), p.109-122 [Peer Reviewed Journal]

Boston: Springer Science and Business Media LLC

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16
A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior
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Article
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A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior

Bagozzi, Richard P

Journal of marketing research, 2018-12-20, Vol.19 (4), p.562-584 [Peer Reviewed Journal]

Chicago: SAGE Publications

Full text available online

17
Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
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Article
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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

RUMEN POZHARLIEV ; WILLEM J.M.I. VERBEKE ; JAN W. VAN STRIEN ; RICHARD P. BAGOZZI

Journal of marketing research, 2015-08-01, Vol.52 (4), p.546-558 [Peer Reviewed Journal]

Chicago: American Marketing Association

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18
Brand love: development and validation of a practical scale
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Article
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Brand love: development and validation of a practical scale

Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron

Marketing letters, 2016-09-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

New York: Springer Science and Business Media LLC

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19
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing
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Article
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My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P

Psychology & marketing, 2013-12, Vol.30 (12), p.1029-1042 [Peer Reviewed Journal]

Hoboken: Wiley

Full text available online

20
Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage
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Article
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Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage

Sekerka, Leslie E ; Bagozzi, Richard P ; Charnigo, Richard

Journal of business ethics, 2009-01-10, Vol.89 (4), p.565-579 [Peer Reviewed Journal]

Springer Science and Business Media LLC

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Results 1 - 20 of 341  for Central Connecticut State University

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