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Results 1 - 20 of 114  for Central Connecticut State University

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1
Networks in marketing
Material Type:
Book
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Networks in marketing

Iacobucci, Dawn.

Thousand Oaks, Calif. : Sage Publications c1996

Available at Central Connecticut State University  Stack Level 4  (HF5415.123 N48 1996 )()

2
MM3
Material Type:
Book
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MM3

Iacobucci, Dawn.

Mason, Ohio : South-Western c2013

Available at Central Connecticut State University  Stack Level 4  (HF5415.13 I13 2013 )()

3
Material Type:
Book
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MM2 / student edition 2012.

Iacobucci, Dawn.

Available at Central Connecticut State University  Reserve 3 DAY  ()

4
Material Type:
Book
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MM3 / student edition 2013.

Iacobucci, Dawn.

Available at Central Connecticut State University  Reserve 1 WK  ()

5
Handbook of services marketing & management
Material Type:
Book
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Handbook of services marketing & management

Swartz, Teresa A.

Thousand oaks, Calif. ; London : SAGE c2000

Available at Central Connecticut State University  Stack Level 4  (HD9980.5 H36 2000 )()

6
Material Type:
Article
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Structural equations modeling: Fit Indices, sample size, and advanced topics

Iacobucci, Dawn

Journal of Consumer Psychology, 2010, Vol.20(1), pp.90-98 [Peer Reviewed Journal]

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7
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Article
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Leveraging Social Networks to Develop Radically New Products

Iacobucci, Dawn ; Hoeffler, Steve

Journal of Product Innovation Management, March 2016, Vol.33(2), pp.217-223 [Peer Reviewed Journal]

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8
Material Type:
Conference Proceeding
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Mediation, Contrasts, & Lisrel

Iacobucci, Dawn

Advances in Consumer Research, Vol.41, p.1 [Peer Reviewed Journal]

Association for Consumer Research 2013

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9
Material Type:
Article
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Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers

Román, Sergio ; Iacobucci, Dawn

Journal of the Academy of Marketing Science, 2010, Vol.38(3), pp.363-382 [Peer Reviewed Journal]

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10
Material Type:
Article
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How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Posavac, Steven S. ; Sanbonmatsu, David M. ; Seo, Joon Young ; Iacobucci, Dawn

Psychology & Marketing, October 2014, Vol.31(10), pp.843-852 [Peer Reviewed Journal]

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11
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Article
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Moon, Sangkil ; Bergey, Paul ; Iacobucci, Dawn

Journal of Marketing, Jan 2010, p.108 [Peer Reviewed Journal]

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12
Material Type:
Article
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Marketing Research Challenges and Opportunities

Iacobucci, Dawn

REMark, 2018, pp.639-646 [Peer Reviewed Journal]

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13
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Article
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A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools’ MBA Programs

Iacobucci, Dawn

Journal of Marketing Education, December 2013, Vol.35(3), pp.204-219 [Peer Reviewed Journal]

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14
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Article
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Mediation analysis and categorical variables: The final frontier

Iacobucci, Dawn

Journal of Consumer Psychology, October 2012, Vol.22(4), pp.582-594 [Peer Reviewed Journal]

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15
Material Type:
Article
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Impact of religiosity and culture on salesperson job satisfaction and performance

Onyemah, Vincent ; Rouziès, Dominique ; Iacobucci, Dawn

International Journal of Cross Cultural Management, August 2018, Vol.18(2), pp.191-219 [Peer Reviewed Journal]

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16
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Article
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Mediation with categorical variables compleat

Iacobucci, Dawn

Journal of Consumer Psychology, October 2012, Vol.22(4), pp.603-604 [Peer Reviewed Journal]

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17
Material Type:
Article
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A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

Dass, Mayukh ; Reddy, Srinivas K ; Iacobucci, Dawn

Journal of Retailing, December 2014, Vol.90(4), pp.445-462 [Peer Reviewed Journal]

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18
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Article
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Park, C. Whan ; Macinnis, Deborah J. ; Priester, Joseph ; Eisingerich, Andreas B. ; Iacobucci, Dawn

Journal of Marketing, 1 November 2010, Vol.74(6), pp.1-17 [Peer Reviewed Journal]

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19
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Article
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Rejoinder to commentators on structural equations modeling primers: Bentler, Bagozzi, and Fabrigar, Porter, and Norris

Iacobucci, Dawn

Journal of Consumer Psychology, 2010, Vol.20(2), pp.226-227 [Peer Reviewed Journal]

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20
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Article
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From the Editor

Iacobucci, Dawn

Journal of Consumer Research, Jun 2005, p.0_10,0_11,0_12,0_13,0_14,0_15 [Peer Reviewed Journal]

Full text available online

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