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Results 1 - 20 of 39  for Central Connecticut State University

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1
The new strategic brand management : creating and sustaining brand equity long term
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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

London ; Philadelphia : Kogan Page 2008

Available at Central Connecticut State University  Stack Level 4  (HD69 B7 K37 2008 )()

2
The luxury strategy : break the rules of marketing to build luxury brands
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The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël. ;Bastien, Vincent.

London ; Philadelphia : Kogan Page 2012

Available at Central Connecticut State University  Stack Level 4  (HD9999 L852 K37 2012 )()

3
Strategic brand management : new approaches to creating and evaluating brand equity
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Book
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Strategic brand management : new approaches to creating and evaluating brand equity

Kapferer, Jean-Noël.

New York : Free Press ; Toronto : Maxwell Macmillan Canada [1994?], c1992

Available at Central Connecticut State University  Stack Level 4  (HD69 B7 K37 1994 )()

4
Material Type:
Article
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Abundant rarity: The key to luxury growth

Kapferer, Jean-Noël

Business Horizons, September 2012, Vol.55(5), pp.453-462 [Peer Reviewed Journal]

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5
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The artification of luxury: From artisans to artists

Kapferer, Jean-Noël

Business Horizons, May 2014, Vol.57(3), pp.371-380 [Peer Reviewed Journal]

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6
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Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries

Kapferer, Jean-Noël ; Laurent, Gilles

Journal of Business Research, January 2016, Vol.69(1), pp.332-340 [Peer Reviewed Journal]

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7
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The impact of brand penetration and awareness on luxury brand desirability

Kapferer, Jean-Noël ; Valette-Florence, Pierre

Journal of Business Research, February 2018, Vol.83, pp.38-50 [Peer Reviewed Journal]

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8
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A propos du livre le «Management transversal de la marque» coordonné par Géraldine Michel

Kapferer, Jean-Noël

Management International, Spring 2014, Vol.18(3), pp.106-107,109,111,113 [Peer Reviewed Journal]

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9
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France : Pourquoi penser marque ?

Kapferer, Jean-Noël

Revue Française de Gestion, Nov/Dec 2011, Vol.37(218/219), pp.13-23,10 [Peer Reviewed Journal]

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10
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Quelle stratégie pour la marque France, demain ?

Kapferer, Jean-Noël

Revue Française de Gestion, Nov/Dec 2011, Vol.37(218/219), pp.139-153,10 [Peer Reviewed Journal]

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11
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The future of luxury: Challenges and opportunities

Kapferer, Jean-Noël

Journal of Brand Management, Dec 2014, Vol.21(9), pp.716-726 [Peer Reviewed Journal]

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12
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RUMEURS LE PLUS VIEUX MÉDIA DU MONDE(1)

Kapferer, Jean-Noël

Revue Française du Marketing, Dec 2010, Issue 229/230, pp.159-164 [Peer Reviewed Journal]

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13
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Developing Luxury Brands Within Luxury Groups – Synergies Without Dilution?

Ijaouane, Vincent ; Kapferer, Jean-Noel

Marketing Review St. Gallen, 2012, Vol.29(1), pp.24-29 [Peer Reviewed Journal]

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14
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RUMEURS LE PLUS VIEUX MÉDIA DU MONDE

Kapferer, Jean - Nöel

Revue française du marketing, 2010, Issue 229, pp.159-164 [Peer Reviewed Journal]

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15
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Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable

Kapferer, Jean-Noël ; Valette-Florence, Pierre

Journal of Product & Brand Management, 18 April 2016, Vol.25(2), pp.120-133 [Peer Reviewed Journal]

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16
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The impact of increased brand penetration on luxury desirability: a dual effect

Kapferer, Jean-Noël ; Valette-Florence, Pierre

Journal of Brand Management, Sep 2018, Vol.25(5), pp.424-435 [Peer Reviewed Journal]

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17
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Does luxury have a minimum price? An exploratory study into consumers' psychology of luxury prices

Kapferer, Jean-Noël ; Klippert, Cindy ; Leproux, Lara

Journal of Revenue and Pricing Management, Feb 2014, Vol.13(1), pp.2-11 [Peer Reviewed Journal]

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18
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Is luxury compatible with sustainability? Luxury consumers' viewpoint

Kapferer, Jean-Noël ; Michaut-Denizeau, Anne

Journal of Brand Management, Jan 2014, Vol.21(1), pp.1-22 [Peer Reviewed Journal]

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19
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How self-success drives luxury demand: An integrated model of luxury growth and country comparisons

Kapferer, Jean-Noël ; Valette-Florence, Pierre

Journal of Business Research, September 2019, Vol.102, pp.273-287 [Peer Reviewed Journal]

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20
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Brand confusion: Empirical study of a legal concept

Kapferer, Jean‐Noël

Psychology and Marketing, September 1995, Vol.12(6), pp.551-568 [Peer Reviewed Journal]

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Results 1 - 20 of 39  for Central Connecticut State University

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