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20 Results  for Central Connecticut State University

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1
Longitudinale Betrachtung der Kognitiven Dissonanz
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Book
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Longitudinale Betrachtung der Kognitiven Dissonanz

Koller, Monika

Bern: Peter Lang International Academic Publishers 20180926

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2
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Article
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Towards a new paradigm of measurement in marketing

Salzberger, Thomas ; Koller, Monika

Journal of Business Research, September 2013, Vol.66(9), pp.1307-1317 [Peer Reviewed Journal]

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3
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Article
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Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing (Objective Emotion Related to Brand Attitude)

Walla, Peter ; Brenner, Gerhard ; Koller, Monika ;El-deredy, Wael (Editor)

PLoS ONE, 2011, Vol.6(11), p.e26782 [Peer Reviewed Journal]

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4
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Article
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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology and Marketing, December 2011, Vol.28(12), pp.1154-1176 [Peer Reviewed Journal]

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5
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Article
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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of Business Research, May 2014, Vol.67(5), pp.974-982 [Peer Reviewed Journal]

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6
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Conference Proceeding
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Consumers' Attitude Towards Applying Fmri in Marketing Research

Koller, Monika

Advances in Consumer Research, Vol.37, p.428 [Peer Reviewed Journal]

Association for Consumer Research 2010

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7
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Article
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SHOPPING FOR APPAREL: HOW CAN KIOSK SYSTEMS HELP?/FAZER COMPRAS DE ROUPAS: COMO O SISTEMA DE QUIOSQUES PODE DAR APOIO?/HACER COMPRAS DE ROPA: ¿CÓMO EL SISTEMA DE QUIOSCOS PUEDE DAR APOYO?

Koller, Monika ; Königsecker, Andrea

Revista de Administração de Empresas, Nov/Dec 2012, Vol.52(6), pp.672-680 [Peer Reviewed Journal]

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8
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Article
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Investigating The Impact Of Cognitive Dissonance And Customer Satisfaction On Loyalty And Complaint Behaviour

Salzberger, Thomas ; Koller, Monika

REMark, 2010, Vol.9(1) [Peer Reviewed Journal]

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9
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Article
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The direction of the response scale matters – accounting for the unit of measurement

Salzberger, Thomas ; Koller, Monika

European Journal of Marketing, 13 May 2019, Vol.53(5), pp.871-891 [Peer Reviewed Journal]

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10
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Article
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SPONSORING, BRAND VALUE AND SOCIAL MEDIA/PATROCÍNIO, VALORIZAÇÃO DA MARCA E MÍDIAS SOCIAIS/PATROCINIO, VALORIZACIÓN DE LA MARCA Y MEDIOS SOCIALES

Zauner, Alexander ; Koller, Monika ; Fink, Matthias

Revista de Administração de Empresas, Nov/Dec 2012, Vol.52(6), pp.681-691 [Peer Reviewed Journal]

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11
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Article
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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne ; Koller, Monika ; Zauner, Alexander

Journal of Marketing Management, 01 April 2013, Vol.29(5-6), pp.646-670 [Peer Reviewed Journal]

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12
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Article
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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian Marketing Journal (AMJ), May 2013, Vol.21(2), pp.94-104 [Peer Reviewed Journal]

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13
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Article
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Evaluative Conditioning of Established Brands: Implicit Measures Reveal Other Effects Than Explicit Measures

Walla, Peter ; Koller, Monika ; Brenner, Gerhard ; Bosshard, Shannon

Journal of Neuroscience, Psychology, and Economics, 2017, Vol.10(1), pp.24-41 [Peer Reviewed Journal]

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14
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Article
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Customer perceived value-Conceptualization and avenues for future research

Zauner, Alexander ; Koller, Monika ; Hatak, Isabella

Cogent Psychology, 31 December 2015, Vol.2(1) [Peer Reviewed Journal]

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15
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Conference Proceeding
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The Individual Propensity to Take a Smell At Products

Koller, Monika ; Salzberger, Thomas ; Zauner, Alexander ; Floh, Arne ; Sääksjärvi, Maria ; Schifferstein, Hendrik

Advances in Consumer Research, Vol.40, p.1 [Peer Reviewed Journal]

Association for Consumer Research 2012

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16
Material Type:
Conference Proceeding
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Applications of the Need For Smell-Scale

Salzberger, Thomas ; Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Sääksjärvi, Maria ; Schifferstein, Rick

Advances in Consumer Research, Vol.44, p.744 [Peer Reviewed Journal]

Association for Consumer Research 2016

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17
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Article
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Neuromarketing and consumer neuroscience: contributions to neurology

Javor, Andrija ; Koller, Monika ; Lee, Nick ; Chamberlain, Laura ; Ransmayr, Gerhard

BMC Neurology, 2013, Vol.13, p.13-13 [Peer Reviewed Journal]

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18
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Article
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Established liked versus disliked brands: Brain activity, implicit associations and explicit responses

Bosshard, Shannon S ; Bourke, Jesse D ; Kunaharan, Sajeev ; Koller, Monika ; Walla, Peter

Cogent Psychology, 31 December 2016, Vol.3(1) [Peer Reviewed Journal]

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19
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Article
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Benchmarking in service marketing - a longitudinal analysis of the customer

Koller, Monika ; Salzberger, Thomas

Benchmarking: An International Journal, 29 May 2009, Vol.16(3), pp.401-414 [Peer Reviewed Journal]

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20
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Article
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Multiple value dimensions spill-over--An experimental approach in a consumption system comprising a product and a service

Arne, Floh ; Koller, Monika ; Zauner, Alexander ; Teller, Christoph

Journal of Consumer Behaviour, Jul/Aug 2017, Vol.16(4), pp.352-362 [Peer Reviewed Journal]

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20 Results  for Central Connecticut State University

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