skip to main content
Resource type Show Results with: Show Results with: Index

Results 1 - 20 of 46  for Central Connecticut State University

Results 1 2 3 next page
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Consumer behavior
Material Type:
Book
Add to e-Shelf

Consumer behavior

Hoyer, Wayne D. ;MacInnis, Deborah J.

Boston : Houghton Mifflin c2001

Available at Central Connecticut State University  Stack Level 4  (HF5415.32 H69 2001 )()

2
Handbook of brand relationships
Material Type:
Book
Add to e-Shelf

Handbook of brand relationships

MacInnis, Deborah J.

Armonk, N.Y. : M.E. Sharpe c2009

Online access

3
Brand meaning management
Material Type:
Book
Add to e-Shelf

Brand meaning management

MacInnis, Deborah J., editor.

Bingley, England : Emerald 2015

Online access

4
Material Type:
Article
Add to e-Shelf

“Brands as Intentional Agents”: Questions and extensions

Macinnis, Deborah J

Journal of Consumer Psychology, April 2012, Vol.22(2), pp.195-198 [Peer Reviewed Journal]

Full text available online

5
Material Type:
Article
Add to e-Shelf

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Chun, Haeeun Helen ; Diehl, Kristin ; Macinnis, Deborah J

Journal of Marketing, May 2017, Vol.81(3), pp.96-110 [Peer Reviewed Journal]

Full text available online

View all versions
6
Material Type:
Article
Add to e-Shelf

Perceptual dimensions differentiate emotions

Cavanaugh, Lisa A ; Macinnis, Deborah J ; Weiss, Allen M

Cognition and Emotion, 16 November 2016, Vol.30(8), pp.1430-1445 [Peer Reviewed Journal]

Full text available online

7
Material Type:
Article
Add to e-Shelf

Un cadre pour les contributions conceptuelles en marketing

Macinnis, Deborah J

Recherche et Applications en Marketing, December 2011, Vol.26(4), pp.89-116 [Peer Reviewed Journal]

Full text available online

View all versions
8
Material Type:
Article
Add to e-Shelf

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Park, C. Whan ; Macinnis, Deborah J. ; Priester, Joseph ; Eisingerich, Andreas B. ; Iacobucci, Dawn

Journal of Marketing, 1 November 2010, Vol.74(6), pp.1-17 [Peer Reviewed Journal]

Full text available online

View all versions
9
Material Type:
Article
Add to e-Shelf

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Park, C. Whan ; Macinnis, Deborah J.

Journal of the Association for Consumer Research, 01 April 2018, Vol.3(2), pp.123-129 [Peer Reviewed Journal]

Full text available online

10
Material Type:
Article
Add to e-Shelf

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Macinnis, Deborah J ; Folkes, Valerie S

Journal of Consumer Psychology, July 2017, Vol.27(3), pp.355-374 [Peer Reviewed Journal]

Full text available online

View all versions
11
Material Type:
Article
Add to e-Shelf

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Park, C. whan ; Macinnis, Deborah j.

Journal of Consumer Research, 2006, Vol.33(1), pp.16-18 [Peer Reviewed Journal]

Full text available online

View all versions
12
Material Type:
Article
Add to e-Shelf

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Shapiro, Stewart ; Macinnis, Deborah J

Journal of Advertising, 01 December 2002, Vol.31(4), pp.15-26 [Peer Reviewed Journal]

Full text available online

View all versions
13
Material Type:
Article
Add to e-Shelf

Same or different? How distance and variation affect similarity judgments

Yoo, Changjo ; Macinnis, Deborah J.

Psychology and Marketing, March 2004, Vol.21(3), pp.209-227 [Peer Reviewed Journal]

Full text available online

View all versions
14
Material Type:
Article
Add to e-Shelf

Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals

Reimann, Martin ; Macinnis, Deborah J. ; Folkes, Valerie S. ; Uhalde, Arianna ; Pol, Gratiana

Journal of the Association for Consumer Research, 01 April 2018, Vol.3(2), pp.240-254 [Peer Reviewed Journal]

Full text available online

15
Material Type:
Article
Add to e-Shelf

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Isikman, Elif ; Macinnis, Deborah J. ; Ülkümen, Gülden ; Cavanaugh, Lisa A.

Journal of Experimental Psychology: Applied, 2016, Vol.22(3), pp.319-330 [Peer Reviewed Journal]

Full text available online

16
Material Type:
Article
Add to e-Shelf

Strategic benefits of low fit brand extensions: When and why?

Chun, Haeeun Helen ; Park, C. Whan ; Eisingerich, Andreas B ; Macinnis, Deborah J

Journal of Consumer Psychology, October 2015, Vol.25(4), pp.577-595 [Peer Reviewed Journal]

Full text available online

View all versions
17
Material Type:
Article
Add to e-Shelf

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

Weiss, Allen M. ; Lurie, Nicholas H. ; Macinnis, Deborah J.

Journal of Marketing Research, 1 August 2008, Vol.45(4), pp.425-436 [Peer Reviewed Journal]

Full text available online

18
Material Type:
Article
Add to e-Shelf

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Tellis, Gerard J ; Macinnis, Deborah J ; Tirunillai, Seshadri ; Zhang, Yanwei

Journal of Marketing, July 2019, Vol.83(4), pp.1-20 [Peer Reviewed Journal]

Full text available online

View all versions
19
Material Type:
Article
Add to e-Shelf

Losers, Winners, and Biased Trades

Johnson, Joseph ; Tellis, Gerard j. ; Macinnis, Deborah j.

Journal of Consumer Research, 2005, Vol.32(2), pp.324-329 [Peer Reviewed Journal]

Full text available online

View all versions
20
Material Type:
Article
Add to e-Shelf

Achievement imagery in women's lives from adolescence to adulthood

Elder, Glen H. ; Macinnis, Deborah J.

Journal of Personality and Social Psychology, 1983, Vol.45(2), pp.394-404 [Peer Reviewed Journal]

Full text available online

Results 1 - 20 of 46  for Central Connecticut State University

Results 1 2 3 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Refine My Results

Format 

  1. Online  (2)
  2. Physical  (1)
  3. More options open sub menu

Resource Type 

  1. Articles  (43)
  2. Books  (3)
  3. More options open sub menu

Creation Date 

From To
  1. Before 1993  (7)
  2. 1993 To 2000  (6)
  3. 2001 To 2007  (13)
  4. 2008 To 2015  (8)
  5. After 2015  (9)
  6. More options open sub menu

Searching Remote Databases, Please Wait