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Results 1 - 20 of 31,486  for Central Connecticut State University

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1
New Product Diffusion with Influentials and Imitators
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Article
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New Product Diffusion with Influentials and Imitators

Van den Bulte, Christophe ; Joshi, Yogesh V

Marketing science (Providence, R.I.), 2007-05-01, Vol.26 (3), p.400-421 [Peer Reviewed Journal]

INFORMS

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2
Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center
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Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center

Verhaal, J. Cameron ; Hoskins, Jake D ; Lundmark, Leif W

Strategic management journal, 2017-12, Vol.38 (12), p.2532-2552 [Peer Reviewed Journal]

Chichester, UK: John Wiley & Sons, Ltd

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3
Guest editorial
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Guest editorial

Manish Gupta

Young consumers, 2020-04-01, Vol.21 (2), p.133-135 [Peer Reviewed Journal]

Bradford: Emerald Group Publishing Limited

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4
Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
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Article
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Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Ailawadi, Kusum L ; Farris, Paul W

Journal of retailing, 2017-03, Vol.93 (1), p.120-135 [Peer Reviewed Journal]

Greenwich: Elsevier Inc

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5
Building the BoP Producer Ecosystem: The Evolving Engagement of Fabindia with Indian Handloom Artisans
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Building the BoP Producer Ecosystem: The Evolving Engagement of Fabindia with Indian Handloom Artisans

Ramachandran, J ; Pant, Anirvan ; Pani, Saroj Kumar

The Journal of product innovation management, 2012-01, Vol.29 (1), p.33-51 [Peer Reviewed Journal]

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6
Leveraging Brand Equity for Effective Visual Product Design
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Leveraging Brand Equity for Effective Visual Product Design

Heitmann, Mark ; Landwehr, Jan R ; Schreiner, Thomas F ; van Heerde, Harald J

Journal of marketing research, 2020-04, Vol.57 (2), p.257-277 [Peer Reviewed Journal]

Los Angeles, CA: SAGE Publications

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7
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Shankar, Venkatesh ; Venkatesh, Alladi ; Hofacker, Charles ; Naik, Prasad

Journal of interactive marketing, 2010, Vol.24 (2), p.111-120 [Peer Reviewed Journal]

Philadelphia: Elsevier Inc

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8
Strategic orientations and performance of young ventures
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Strategic orientations and performance of young ventures

Balodi, Krishna Chandra

Management decision, 2019-09-02, Vol.58 (4), p.666-686 [Peer Reviewed Journal]

London: Emerald Publishing Limited

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9
Optimal price and quality decisions of a supply chain game considering imperfect quality items and market segmentation
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Optimal price and quality decisions of a supply chain game considering imperfect quality items and market segmentation

Beranek, Maria ; Buscher, Udo

Applied mathematical modelling, 2021-03, Vol.91, p.1227-1244 [Peer Reviewed Journal]

Elsevier Inc

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10
ANALYSIS OF THE WORLD CRUISE INDUSTRY
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ANALYSIS OF THE WORLD CRUISE INDUSTRY

Doris Peručić

DIEM (Dubrovnik International Economic Meeting), 2020-04-01, Vol.5 (1), p.89-99 [Peer Reviewed Journal]

Dubrovnik: University of Dubrovnik

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11
Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses
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Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Hellwig, Katharina ; Morhart, Felicitas ; Girardin, Florent ; Hauser, Mirjam

Psychology & marketing, 2015-09, Vol.32 (9), p.891-906 [Peer Reviewed Journal]

Hoboken: Wiley Subscription Services, Inc

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12
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
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Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

Daiane Scaraboto ; Eileen Fischer

The Journal of consumer research, 2013-04-01, Vol.39 (6), p.1234-1257 [Peer Reviewed Journal]

Oxford: University of Chicago Press

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13
LokSuvidha, Converting Non-customers to Customers: The Saga of Organizational Growth Through Technology
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LokSuvidha, Converting Non-customers to Customers: The Saga of Organizational Growth Through Technology

Bhattacharyya, Som Sekhar

Emerging Economies Cases Journal, 2019-12, Vol.1 (1-2), p.33-42 [Peer Reviewed Journal]

New Delhi, India: SAGE Publications

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14
Capturing value from big data – a taxonomy of data-driven business models used by start-up firms
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Capturing value from big data – a taxonomy of data-driven business models used by start-up firms

Hartmann, Philipp Max ; Zaki, Mohamed ; Feldmann, Niels ; Neely, Andy

International journal of operations & production management, 2016-10-03, Vol.36 (10), p.1382-1406 [Peer Reviewed Journal]

Emerald Group Publishing Limited

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15
Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model
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Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model

Nakata, Cheryl ; Weidner, Kelly

The Journal of product innovation management, 2012-01, Vol.29 (1), p.21-32 [Peer Reviewed Journal]

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16
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha ; Venkatesh Shankar

Journal of marketing, 2013-07-01, Vol.77 (4), p.67-85 [Peer Reviewed Journal]

Chicago: American Marketing Association

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17
Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies
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Article
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Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies

Ganesh, Jaishankar ; Reynolds, Kristy E ; Luckett, Michael ; Pomirleanu, Nadia

Journal of retailing, 2010, Vol.86 (1), p.106-115 [Peer Reviewed Journal]

Greenwich: Elsevier Inc

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18
Consumers honoring veterans and businesses that support them
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Consumers honoring veterans and businesses that support them

Edmondson, Diane ; Graeff, Tim ; Matthews, Lucy ; Roy, Don ; Srivastava, Raj ; Ward, Cheryl

The Journal of consumer marketing, 2019-10-03, Vol.37 (1), p.77-86 [Peer Reviewed Journal]

Santa Barbara: Emerald Publishing Limited

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19
You Can't Afford to Please Everyone
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You Can't Afford to Please Everyone

Frieda Klotz

MIT Sloan management review, 2019-10-01, Vol.61 (1), p.1-4 [Peer Reviewed Journal]

Cambridge: Massachusetts Institute of Technology, Cambridge, MA

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20
Social media and international advertising: theoretical challenges and future directions
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Social media and international advertising: theoretical challenges and future directions

Okazaki, Shintaro ; Taylor, Charles R ;Whitelock, Jeryl

International marketing review, 2013-02-15, Vol.30 (1), p.56-71 [Peer Reviewed Journal]

London: Emerald Group Publishing Limited

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Results 1 - 20 of 31,486  for Central Connecticut State University

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