Results 1 - 20 of 31,486 for Central Connecticut State University
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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New Product Diffusion with Influentials and ImitatorsVan den Bulte, Christophe ; Joshi, Yogesh VMarketing science (Providence, R.I.), 2007-05-01, Vol.26 (3), p.400-421 [Peer Reviewed Journal]INFORMSFull text available online |
| 2 |
Material Type: Article
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Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market CenterVerhaal, J. Cameron ; Hoskins, Jake D ; Lundmark, Leif WStrategic management journal, 2017-12, Vol.38 (12), p.2532-2552 [Peer Reviewed Journal]Chichester, UK: John Wiley & Sons, LtdFull text available online |
| 3 |
Material Type: Article
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Guest editorialManish GuptaYoung consumers, 2020-04-01, Vol.21 (2), p.133-135 [Peer Reviewed Journal]Bradford: Emerald Group Publishing LimitedFull text available online |
| 4 |
Material Type: Article
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Managing Multi- and Omni-Channel Distribution: Metrics and Research DirectionsAilawadi, Kusum L ; Farris, Paul WJournal of retailing, 2017-03, Vol.93 (1), p.120-135 [Peer Reviewed Journal]Greenwich: Elsevier IncFull text available online |
| 5 |
Material Type: Article
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Building the BoP Producer Ecosystem: The Evolving Engagement of Fabindia with Indian Handloom ArtisansRamachandran, J ; Pant, Anirvan ; Pani, Saroj KumarThe Journal of product innovation management, 2012-01, Vol.29 (1), p.33-51 [Peer Reviewed Journal]Full text available online |
| 6 |
Material Type: Article
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Leveraging Brand Equity for Effective Visual Product DesignHeitmann, Mark ; Landwehr, Jan R ; Schreiner, Thomas F ; van Heerde, Harald JJournal of marketing research, 2020-04, Vol.57 (2), p.257-277 [Peer Reviewed Journal]Los Angeles, CA: SAGE PublicationsFull text available online |
| 7 |
Material Type: Article
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Mobile Marketing in the Retailing Environment: Current Insights and Future Research AvenuesShankar, Venkatesh ; Venkatesh, Alladi ; Hofacker, Charles ; Naik, PrasadJournal of interactive marketing, 2010, Vol.24 (2), p.111-120 [Peer Reviewed Journal]Philadelphia: Elsevier IncFull text available online |
| 8 |
Material Type: Article
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Strategic orientations and performance of young venturesBalodi, Krishna ChandraManagement decision, 2019-09-02, Vol.58 (4), p.666-686 [Peer Reviewed Journal]London: Emerald Publishing LimitedFull text available online |
| 9 |
Material Type: Article
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Optimal price and quality decisions of a supply chain game considering imperfect quality items and market segmentationBeranek, Maria ; Buscher, UdoApplied mathematical modelling, 2021-03, Vol.91, p.1227-1244 [Peer Reviewed Journal]Elsevier IncFull text available online |
| 10 |
Material Type: Article
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ANALYSIS OF THE WORLD CRUISE INDUSTRYDoris PeručićDIEM (Dubrovnik International Economic Meeting), 2020-04-01, Vol.5 (1), p.89-99 [Peer Reviewed Journal]Dubrovnik: University of DubrovnikFull text available online |
| 11 |
Material Type: Article
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Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” BusinessesHellwig, Katharina ; Morhart, Felicitas ; Girardin, Florent ; Hauser, MirjamPsychology & marketing, 2015-09, Vol.32 (9), p.891-906 [Peer Reviewed Journal]Hoboken: Wiley Subscription Services, IncFull text available online |
| 12 |
Material Type: Article
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Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream MarketsDaiane Scaraboto ; Eileen FischerThe Journal of consumer research, 2013-04-01, Vol.39 (6), p.1234-1257 [Peer Reviewed Journal]Oxford: University of Chicago PressFull text available online |
| 13 |
Material Type: Article
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LokSuvidha, Converting Non-customers to Customers: The Saga of Organizational Growth Through TechnologyBhattacharyya, Som SekharEmerging Economies Cases Journal, 2019-12, Vol.1 (1-2), p.33-42 [Peer Reviewed Journal]New Delhi, India: SAGE PublicationsFull text available online |
| 14 |
Material Type: Article
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Capturing value from big data – a taxonomy of data-driven business models used by start-up firmsHartmann, Philipp Max ; Zaki, Mohamed ; Feldmann, Niels ; Neely, AndyInternational journal of operations & production management, 2016-10-03, Vol.36 (10), p.1382-1406 [Peer Reviewed Journal]Emerald Group Publishing LimitedFull text available online |
| 15 |
Material Type: Article
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Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized ModelNakata, Cheryl ; Weidner, KellyThe Journal of product innovation management, 2012-01, Vol.29 (1), p.21-32 [Peer Reviewed Journal]Full text available online |
| 16 |
Material Type: Article
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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category CharacteristicsTarun Kushwaha ; Venkatesh ShankarJournal of marketing, 2013-07-01, Vol.77 (4), p.67-85 [Peer Reviewed Journal]Chicago: American Marketing AssociationFull text available online |
| 17 |
Material Type: Article
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Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper TypologiesGanesh, Jaishankar ; Reynolds, Kristy E ; Luckett, Michael ; Pomirleanu, NadiaJournal of retailing, 2010, Vol.86 (1), p.106-115 [Peer Reviewed Journal]Greenwich: Elsevier IncFull text available online |
| 18 |
Material Type: Article
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Consumers honoring veterans and businesses that support themEdmondson, Diane ; Graeff, Tim ; Matthews, Lucy ; Roy, Don ; Srivastava, Raj ; Ward, CherylThe Journal of consumer marketing, 2019-10-03, Vol.37 (1), p.77-86 [Peer Reviewed Journal]Santa Barbara: Emerald Publishing LimitedFull text available online |
| 19 |
Material Type: Article
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You Can't Afford to Please EveryoneFrieda KlotzMIT Sloan management review, 2019-10-01, Vol.61 (1), p.1-4 [Peer Reviewed Journal]Cambridge: Massachusetts Institute of Technology, Cambridge, MAFull text available online |
| 20 |
Material Type: Article
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Social media and international advertising: theoretical challenges and future directionsOkazaki, Shintaro ; Taylor, Charles R ;Whitelock, JerylInternational marketing review, 2013-02-15, Vol.30 (1), p.56-71 [Peer Reviewed Journal]London: Emerald Group Publishing LimitedFull text available online |
Results 1 - 20 of 31,486 for Central Connecticut State University
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