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Results 1 - 20 of 142  for Central Connecticut State University

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1
The one to one manager : real-world lessons in customer relationship management
Material Type:
Book
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The one to one manager : real-world lessons in customer relationship management

Peppers, Don. ;Rogers, Martha, 1952-

New York : Currency/Doubleday c1999

Available at Central Connecticut State University  Stack Level 4  (HF5415.5 P46 1999 )()

2
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An introduction to the theoretical basis of nursing

Rogers, Martha E.

Philadelphia, F.A. Davis Co. [1970]

Available at Central Connecticut State University  Stack Level 6  (RT42 R64 )()

3
The one to one future : building relationships one customer at a time
Material Type:
Book
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The one to one future : building relationships one customer at a time

Peppers, Don. ;Rogers, Martha, 1952-

New York : Currency Doubleday 1993

Available at Central Connecticut State University  Stack Level 4  (HF5415.127 P47 1993 )()

4
Enterprise one to one : tools for competing in the interactive age
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Book
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Enterprise one to one : tools for competing in the interactive age

Peppers, Don. ;Rogers, Martha, 1952-

New York : Currency Doubleday c1997

Available at Central Connecticut State University  Stack Level 4  (HF5415.127 P465 1997 )()

5
One to one, B2B : customer development strategies for the business to business world
Material Type:
Book
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One to one, B2B : customer development strategies for the business to business world

Peppers, Don. ;Rogers, Martha, 1952-

New York : Currency/Doubleday 2001

Available at Central Connecticut State University  Stack Level 4  (HF5422 P38 2001 )()

6
Return on customer : creating maximum value from your scarcest resource
Material Type:
Book
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Return on customer : creating maximum value from your scarcest resource

Peppers, Don. ;Rogers, Martha, 1952-

New York : Doubleday/Currency 2005

Available at Central Connecticut State University  Stack Level 4  (HF5415.527 P47 2005 )()

7
Managing customer relationships a strategic framework
Material Type:
Book
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Managing customer relationships a strategic framework

Peppers, Don. ;Rogers, Martha, 1952-

Hoboken, N.J. : Wiley c2011

Online access

8
Rules to break and laws to follow how your business can beat the crisis of short-termism
Material Type:
Book
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Rules to break and laws to follow how your business can beat the crisis of short-termism

Peppers, Don. ;Rogers, Martha, 1952-

Hoboken, N.J. : John Wiley & Sons c2008

Online access

9
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Material Type:
Book
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Peppers, Don. ;Rogers, Martha, 1952-

New York : Currency Doubleday c1999

Available at Central Connecticut State University  Stack Level 4  (HF5415.127 P469 1999 )()

10
Martha E. Rogers : her life and her work
Material Type:
Book
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Martha E. Rogers : her life and her work

Rogers, Martha E. ;Malinski, Violet M.

Philadelphia : F.A. Davis c1994

Available at Central Connecticut State University  Stack Level 6  (RT84.5 R644 1994 )()

11
Material Type:
Article
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Extreme trust: the new competitive advantage

Peppers, Don ; Rogers, Martha

Strategy & Leadership, 04 November 2013, Vol.41(6), pp.31-34 [Peer Reviewed Journal]

Full text available online

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12
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Article
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Relationship between pregnancy experience and the development of certain neuropsychiatric disorders in childhood *

Lilienfeld, Abraham M ; Pasamanick, Benjamin ; Rogers, Martha

International Journal of Epidemiology, 2016, Vol. 45(2), pp.311-316 [Peer Reviewed Journal]

Full text available online

13
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Article
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Customer Strategy: Observations from the Trenches

Rogers, Martha

Journal of Marketing, Oct 2005, Vol.69(4), pp.262-263 [Peer Reviewed Journal]

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14
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Return on Customer – How Marketing Actually Creates Value

Peppers, Don ; Rogers, Martha

Marketing Review St. Gallen, 2011, Vol.28(3), pp.14-19 [Peer Reviewed Journal]

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15
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Yesterday, Trustworthy Was Good Enough; Today, Only Trustability Will Do

Peppers, Don ; Rogers, Martha

Effective Executive, Dec 2012, Vol.15(4), pp.21-27

Full text available online

16
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Article
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Detecting Deception in Children: An Experimental Study of the Effect of Event Familiarity on CBCA Ratings

Blandon-Gitlin, Iris ; Pezdek, Kathy ; Rogers, Martha ; Brodie, Laura

Law and Human Behavior, 2005, Vol.29(2), pp.187-197 [Peer Reviewed Journal]

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17
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Article
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The Impact of Out-Migration on the Nursing Workforce in Kenya

Gross, Jessica M. ; Rogers, Martha F. ; Teplinskiy, Ilya ; Oywer, Elizabeth ; Wambua, David ; Kamenju, Andrew ; Arudo, John ; Riley, Patricia L. ; Higgins, Melinda ; Rakuom, Chris ; Kiriinya, Rose ; Waudo, Agnes

Health Services Research, Aug 2011, Vol.46(4), pp.1300-1318 [Peer Reviewed Journal]

Full text available online

18
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Article
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Factors influencing recall of childhood sexual abuse

Rogers, Martha L.

Journal of Traumatic Stress, October 1995, Vol.8(4), pp.691-716 [Peer Reviewed Journal]

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19
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Article
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Effectiveness of Subliminal Messages in Television Commercials: Two Experiments

Smith, Kirk H. ; Rogers, Martha

Journal of Applied Psychology, 1994, Vol.79(6), pp.866-874 [Peer Reviewed Journal]

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20
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Article
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Profitable Methods for Small Business Advertising

Rogers, Martha

Journal of Advertising (pre-1986), 1984, Vol.13(000003), p.62 [Peer Reviewed Journal]

Full text available online

Results 1 - 20 of 142  for Central Connecticut State University

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