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8 Results  for Central Connecticut State University

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1
Storytelling-case archetype decoding and assignment manual (SCADAM)
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Book
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Storytelling-case archetype decoding and assignment manual (SCADAM)

Woodside, Arch G., author. ;Sood, Suresh C., author.

Bingley, England : Emerald 2016

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2
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Article
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The Death of Social Media in Start-Up Companies and the Rise of S-Commerce: Convergence of E-Commerce, Complexity and Social Media

Sood, Suresh

Journal of Electronic Commerce in Organizations, 2012, Vol.10(2), p.1 [Peer Reviewed Journal]

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3
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G ; Megehee, Carol M ; Sood, Suresh

Journal of Business Research, May 2012, Vol.65(5), pp.594-602 [Peer Reviewed Journal]

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4
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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic

Woodside, Arch G ; Sood, Suresh

Journal of Marketing Management, 02 January 2017, Vol.33(1-2), pp.98-110 [Peer Reviewed Journal]

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5
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Article
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Marketers expressing the future: Scenario planning for marketing action

Pattinson, Hugh M ; Sood, Suresh C

Futures, 2010, Vol.42(4), pp.417-426 [Peer Reviewed Journal]

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6
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Article
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Urban renewal in Asia-Pacific: A comparative analysis of brainports for Sydney and Kuala Lumpur

Sood, Suresh C ; Pattinson, Hugh M

Journal of Business Research, 2006, Vol.59(6), pp.701-708 [Peer Reviewed Journal]

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7
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Article
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Nature and spirit of exchange and interpersonal relationships fostering grassroots innovations

Joshi, Rajul G ; Chelliah, John ; Sood, Suresh ; Burdon, Stephen

The Journal of Developing Areas, 2016, Vol.50(6), pp.399-409 [Peer Reviewed Journal]

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8
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When consumers and brands talk: Storytelling theory and research in psychology and marketing

Woodside, Arch G. ; Sood, Suresh ; Miller, Kenneth E.

Psychology and Marketing, February 2008, Vol.25(2), pp.97-145 [Peer Reviewed Journal]

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8 Results  for Central Connecticut State University

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