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15 Results  for Central Connecticut State University

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1
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Article
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The moderating role of decision task goals in attribute weight convergence

Suk, Kwanho ; Yoon, Song-Oh

Organizational Behavior and Human Decision Processes, May 2012, Vol.118(1), pp.37-45 [Peer Reviewed Journal]

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2
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Article
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The Influence of Price Presentation Order on Consumer Choice

Suk, Kwanho ; Lee, Jiheon ; Lichtenstein, Donald

JMR, Journal of Marketing Research, Oct 2012, Vol.49(5), p.708 [Peer Reviewed Journal]

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3
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Article
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Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects

Lee, Michelle p. ; Suk, Kwanho

Journal of Consumer Research, 2010, Vol.36(5), pp.890-897 [Peer Reviewed Journal]

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4
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Article
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The underlying mechanism of self-regulatory focus impact on compromise choice

Ryu, Gangseog ; Suk, Kwanho ; Yoon, Song-Oh ; Park, Jongchul

Journal of Business Research, October 2014, Vol.67(10), pp.2056-2063 [Peer Reviewed Journal]

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5
Material Type:
Conference Proceeding
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The Effect of Package Shape on Consumer'S Calorie Estimation

Koo, Jieun ; Suk, Kwanho

Advances in Consumer Research, Vol.40, p.697 [Peer Reviewed Journal]

Association for Consumer Research 2012

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6
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Article
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The Devil Is in the Specificity: The Negative Effect of Prediction Specificity on Prediction Accuracy

Yoon, Song-Oh ; Suk, Kwanho ; Goo, Jin Kyung ; Lee, Jiheon ; Lee, Seon Min

Psychological Science, July 2013, Vol.24(7), pp.1164-1170 [Peer Reviewed Journal]

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7
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Article
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The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Suk, Kwanho ; Yoon, Song-Oh ; Lichtenstein, Donald R. ; Song, Sie Yeoun

Journal of Marketing Research, 1 October 2010, Vol.47(5), pp.983-995 [Peer Reviewed Journal]

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8
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Article
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The effect of package shape on calorie estimation

Koo, Jieun ; Suk, Kwanho

International Journal of Research in Marketing, December 2016, Vol.33(4), pp.856-867 [Peer Reviewed Journal]

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9
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Article
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To seek variety or uniformity: The role of culture in consumers’ choice in a group setting

Yoon, Song ; Suk, Kwanho ; Lee, Seon ; Park, Eun

Marketing Letters, 2011, Vol.22(1), pp.49-64 [Peer Reviewed Journal]

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10
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Article
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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction

Rodgers, Waymond ; Negash, Solomon ; Suk, Kwanho

Psychology and Marketing, April 2005, Vol.22(4), pp.313-331 [Peer Reviewed Journal]

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11
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Article
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Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion

Koo, Jieun ; Suk, Kwanho

Journal of Retailing [Peer Reviewed Journal]

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12
Material Type:
Conference Proceeding
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The Effects of Contextual Prices on Consumers' Brand Evaluation: a Test of Alternative Reference Price Models

Suk, Kwanho ; Yoon, Song-Oh ; Song, Sie

Advances in Consumer Research, Vol.35, p.1 [Peer Reviewed Journal]

Association for Consumer Research 2008

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13
Material Type:
Conference Proceeding
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Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts

Na, June-Hee ; Park, Jong-Won ; Suk, Kwanho

Advances in Consumer Research, Vol.35, p.1 [Peer Reviewed Journal]

Association for Consumer Research 2008

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14
Material Type:
Conference Proceeding
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Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts

Na, June-Hee ; Park, Jongwon ; Suk, Kwanho

Advances in Consumer Research, Vol.35, p.276 [Peer Reviewed Journal]

Association for Consumer Research 2007

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15
Material Type:
Conference Proceeding
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The Effect of Culture on Sequential Choice in Group Settings

Yoon, Song-Oh ; Suk, Kwanho ; Lee, Seon ; Park, Eun

Advances in Consumer Research, Vol.36, p.551 [Peer Reviewed Journal]

Association for Consumer Research 2009

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15 Results  for Central Connecticut State University

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