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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian Marketing Journal (AMJ), May 2013, Vol.21(2), pp.94-104 [Peer Reviewed Journal]

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  1. Floh, A.
  2. Rusch, T.
  3. Floh, Arne
  4. Zauner, Alexander
  5. Koller, Monika

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