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Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue

Woodside, Arch G. ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.531-540 [Peer Reviewed Journal]

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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology and Marketing, December 2011, Vol.28(12), pp.1154-1176 [Peer Reviewed Journal]

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3
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Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia ; Basso, Frédéric ; Merunka, Dwight ; Spence, Charles ; Cheok, Adrian ; Oullier, Olivier

Psychology & Marketing, Aug 2016, Vol.33(8), p.608 [Peer Reviewed Journal]

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Gestalt modeling of international tourism behavior: Applying dimensional qualitative research in constructing grounded theory

Martin, Drew ; Woodside, Arch G. ;Shabbir, Haseeb

Psychology and Marketing, October 2011, Vol.28(10), pp.998-1026 [Peer Reviewed Journal]

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Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences

Luk, Chung‐Leung ; Wan, Wendy W. N. ; Chow, Raymond P. M. ; Chow, Cheris W. C. ; Fam, Kim‐Shyan ; Wu, Peiguan ; Kim, Sarang

Psychology and Marketing, July 2012, Vol.29(7), pp.488-501 [Peer Reviewed Journal]

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6
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The role of emotional wisdom in salespersons' relationships with colleagues and customers

Bagozzi, Richard P. ; Belschak, Frank ; Verbeke, Willem

Psychology and Marketing, November 2010, Vol.27(11), pp.1001-1031 [Peer Reviewed Journal]

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Does Service Employees' Appearance Affect the Healthiness of Food Choice?

Huneke, Tabea ; Benoit (Née Moeller, Sabine ; Shams, Poja ; Gustafsson, Anders

Psychology & Marketing, Jan 2015, Vol.32(1), p.94 [Peer Reviewed Journal]

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8
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Implicit measures of consumer cognition: A review

Dimofte, Claudiu V. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.921-937 [Peer Reviewed Journal]

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9
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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae Hyun ; Kim, Jooyoung ; Yu, Jay Hyunjae

Psychology and Marketing, July 2010, Vol.27(7), pp.662-678 [Peer Reviewed Journal]

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Selling stories: Harry Potter and the marketing plot

Brown, Stephen ; Patterson, Anthony ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.541-556 [Peer Reviewed Journal]

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11
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The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology and Marketing, February 2010, Vol.27(2), pp.186-202 [Peer Reviewed Journal]

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12
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Brand consumption and narrative of the self

Schembri, Sharon ; Merrilees, Bill ; Kristiansen, Stine ;Woodside, Arch G.

Psychology and Marketing, June 2010, Vol.27(6), pp.623-637 [Peer Reviewed Journal]

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Can you trust a customer's expression? Insights into nonverbal communication in the retail context

Puccinelli, Nancy M. ; Motyka, Scott ; Grewal, Dhruv ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.964-988 [Peer Reviewed Journal]

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How price increases affect future purchases: The role of mental budgeting, income, and framing

Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk

Psychology and Marketing, January 2010, Vol.27(1), pp.36-53 [Peer Reviewed Journal]

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Measurement of implicit and explicit attitudes toward Barack Obama

Nevid, Jeffrey S. ; Mcclelland, Nate ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.989-1000 [Peer Reviewed Journal]

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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick T.

Psychology & Marketing, December 2010, Vol.27(12), pp.1075-1100 [Peer Reviewed Journal]

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17
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Introduction to the special issue: Implicit measures of consumer response—the search for the Holy Grail of marketing research

Nevid, Jeffrey S. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.913-920 [Peer Reviewed Journal]

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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology and Marketing, September 2010, Vol.27(9), pp.846-873 [Peer Reviewed Journal]

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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean‐François ; Bodur, H. Onur

Psychology and Marketing, August 2010, Vol.27(8), pp.741-765 [Peer Reviewed Journal]

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Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.938-963 [Peer Reviewed Journal]

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