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3 Results  for Central Connecticut State University

Refined by: Author/Creator: Rusch, Thomas remove
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of Business Research, May 2014, Vol.67(5), p.974 [Peer Reviewed Journal]

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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of Business Research, May 2014, Vol.67(5), pp.974-982 [Peer Reviewed Journal]

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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian Marketing Journal (AMJ), May 2013, Vol.21(2), pp.94-104 [Peer Reviewed Journal]

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3 Results  for Central Connecticut State University

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by this author/creator:

  1. Floh, Arne
  2. Zauner, Alexander
  3. Koller, Monika
  4. Rusch, Thomas
  5. Floh, A

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