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Refined by: subject: Market Strategy remove Creation Date: 1987 To 2002 remove
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1
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Identifying buying influences for a professional service: Implications for marketing efforts

Lynn, Susan A

Industrial Marketing Management, 1987, Vol.16(2), pp.119-130 [Peer Reviewed Journal]

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2
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Reassessing Wholesaler Marketing Strategies: The Role of Travel Research

Kent, William ; Meyer, Robert ; Reddam, Thomas

Journal of Travel Research, Winter 1987, Vol.25(3), p.31 [Peer Reviewed Journal]

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3
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A Methodology for Determining Women Business Travelers' Expectations of Hotels and Motels

Gable, Myron ; Sipkoff, Susan

Journal of Professional Services Marketing, 1987, Vol.3(1,2), p.127 [Peer Reviewed Journal]

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4
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Financial Services -- Now What Do We Do?

Stern, Aimee

Dun's Business Month, Jan 1987, Vol.129(1), p.54

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5
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How Good Is Your Marketing?

Anonymous

Dun and Bradstreet, Inc. D & B Reports, Jan/Feb 1987, Vol.35(1), p.54

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6
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Transsectorial Innovations and the Transformation of Firms

Piatier, Andre

Information Society, 1987/1988, Vol.5(4), p.205 [Peer Reviewed Journal]

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7
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Service Positioning Through Structural Change

Shostack, G

Journal of Marketing, Jan 1987, Vol.51(1), p.34 [Peer Reviewed Journal]

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8
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Developing Marketing Strategy

Bettinger, Cass

The Bankers Magazine, Jan/Feb 1987, Vol.170(1), p.64 [Peer Reviewed Journal]

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9
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Targeting New Products for Changing Market Demands

Mccabe, E

Management Review, Jan 1987, Vol.76(1), p.56 [Peer Reviewed Journal]

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10
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Media and Price Disclosure Effects in Legal Service Advertising: A Comparison of Attorney and Consumer Attitudes

Weeks, William ; Stem, Donald

Journal of Professional Services Marketing, 1987, Vol.3(1,2), p.257 [Peer Reviewed Journal]

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11
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Positioning Strategy and Commercial Performance in Menswear Retailing

Davies, Gary ; Brooks, Janice

International Journal of Retailing, 1987, Vol.2(2), p.42 [Peer Reviewed Journal]

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12
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Tapping into the Profitable United States Market

Band, William

Sales & Marketing Management in Canada, Jan/Feb 1987, Vol.28(1), pp.52-53+

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13
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Alcoholism Treatment Marketing: Controversies and Evolving Knowledge

Self, Donald ; Kline, Teri ; Ingram, Jerry ; Sauser, William ; Judd, Vaughan

Health Marketing Quarterly, 1987/1988, Vol.5(1,2), p.5 [Peer Reviewed Journal]

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14
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The Changing Price Dimension in Purchasing

Wagner, William

European Journal of Marketing, 1987, Vol.21(1), p.5 [Peer Reviewed Journal]

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15
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Micro Software: 2 Wounded Pioneers Attempt a Comeback

Kerr, Susan

Datamation, Jan 1, 1987, Vol.33(1), p.19

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16
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Johnny Moo: Can He Make It in the U.S.?

Burstein, Dan

High - Tech Marketing, Jan 1987, Vol.4(1), p.19

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17
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Near-Death Syndrome

Stamps, David

Venture, Jan 1987, Vol.9(1), p.88 [Peer Reviewed Journal]

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18
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Viewpoint: Why a Medical Staff Marketing Committee Is Needed

Johnson, Everett

Health Care Management Review, Winter 1987, Vol.12(1), p.87 [Peer Reviewed Journal]

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19
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The Internationalisation of Norwegian Firms -- A Study of the U.K. Experience

Juul, Monika ; Walters, Peter

Management International Review, First Quarter 1987, Vol.27(1), p.58 [Peer Reviewed Journal]

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20
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Future Forecast: Customers, Capital Segments, Strategies

Stier, Richard

Health Marketing Quarterly, 1987/1988, Vol.5(1,2), p.23 [Peer Reviewed Journal]

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