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My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard

Psychology & Marketing, Dec 2013, Vol.30(12), p.1029 [Peer Reviewed Journal]

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1 Results  for Central Connecticut State University

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by this author/creator:

  1. Bagozzi, Richard P
  2. Grappi, Silvia
  3. Bagozzi, R.P.
  4. Romani, S.
  5. Grappi, S.

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