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Results 1 - 20 of 49  for Central Connecticut State University

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Refined by: subject: Psychology remove collection: ABI/INFORM Trade & Industry remove Journal Title: Psychology & Marketing remove collection: Wiley Online Library remove Creation Date: After 2014 remove
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Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale

Isaksen, Katja ; Roper, Stuart

Psychology & Marketing, Aug 2016, Vol.33(8), p.646 [Peer Reviewed Journal]

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2
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Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research

Wansink, Brian

Psychology & Marketing, May 2015, Vol.32(5), p.486 [Peer Reviewed Journal]

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3
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The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality

Muylle, Steve ; Standaert, Willem

Psychology & Marketing, Apr 2016, Vol.33(4), p.283 [Peer Reviewed Journal]

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Merchant, Altaf ; Latour, Kathryn A ; Ford, John B ; Latour, Michael S

Psychology & Marketing, Jan 2018, Vol.35(1), pp.64-78 [Peer Reviewed Journal]

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The preference for scarcity: A developmental and comparative perspective

John, Maria ; Melis, Alicia ; Read, Daniel ; Rossano, Federico ; Tomasello, Michael

Psychology & Marketing, Aug 2018, Vol.35(8), pp.603-615 [Peer Reviewed Journal]

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6
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Quantitative insights from online qualitative data: An example from the health care sector

Pitt, Christine ; Mulvey, Michael ; Kietzmann, Jan

Psychology & Marketing, Dec 2018, Vol.35(12), pp.1010-1017 [Peer Reviewed Journal]

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7
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Online Consumption Communities: An Introduction

Stokburger-Sauer, Nicola E ; Wiertz, Caroline

Psychology & Marketing, Mar 2015, Vol.32(3), pp.235-239 [Peer Reviewed Journal]

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8
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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology & Marketing, Feb 2015, Vol.32(2), p.187 [Peer Reviewed Journal]

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9
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When consumers penalize not so green products

Lee, Jeonggyu ; Bhatt, Siddharth ; Suri, Rajneesh

Psychology & Marketing, Jan 2018, Vol.35(1), pp.36-46 [Peer Reviewed Journal]

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10
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Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships

Whelan, Jodie ; Johnson, Allison ; Marshall, Tara ; Thomson, Matthew

Psychology & Marketing, Jun 2016, Vol.33(6), p.465 [Peer Reviewed Journal]

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11
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Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kim, Kyongseok ; Ahn, Sun Joo (Grace)

Psychology & Marketing, Sep 2017, Vol.34(9), pp.842-852 [Peer Reviewed Journal]

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12
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Dialectical mind can be sweet toward crisis-associated products/brands

Shi, Bing ; Wang, Haizhong ; Liu, Wumei

Psychology & Marketing, Jan 2018, Vol.35(1), pp.20-35 [Peer Reviewed Journal]

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13
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Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers

Pappas, Ilias O ; Kourouthanassis, Panos E ; Giannakos, Michail N ; Chrissikopoulos, Vassilios

Psychology & Marketing, Oct 2017, Vol.34(10), pp.972-986 [Peer Reviewed Journal]

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Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation?

Fenton-O'Creevy, Mark ; Dibb, Sally ; Furnham, Adrian

Psychology & Marketing, Mar 2018, Vol.35(3), pp.175-188 [Peer Reviewed Journal]

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Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation

Otterbring, Tobias ; Lu, Chaoren

Psychology & Marketing, Jun 2018, Vol.35(6), pp.454-462 [Peer Reviewed Journal]

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16
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank ; Eisele, Anita ; Meyer, Frederik

Psychology & Marketing, Jan 2018, Vol.35(1), pp.47-63 [Peer Reviewed Journal]

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17
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Revisiting Problem Gamblers' Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

Woodside, Arch ; Prentice, Catherine ; Larsen, Anders

Psychology & Marketing, Jan 2015, Vol.32(1), p.65 [Peer Reviewed Journal]

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18
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Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

Chang, Yonghwan ; Ko, Yong

Psychology & Marketing, Sep 2016, Vol.33(9), p.678 [Peer Reviewed Journal]

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19
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Consumer Attitudes toward Sponsors' Counterambush Marketing Ads

Koenigstorfer, Joerg ; Uhrich, Sebastian

Psychology & Marketing, Jun 2017, Vol.34(6), pp.631-647 [Peer Reviewed Journal]

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On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

Ivens, Bjoern ; Leischnig, Alexander ; Muller, Brigitte ; Valta, Katharina

Psychology & Marketing, Aug 2015, Vol.32(8), p.808 [Peer Reviewed Journal]

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Results 1 - 20 of 49  for Central Connecticut State University

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