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Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Addis, Michela ; Holbrook, Morris

Psychology & Marketing, Sep 2010, Vol.27(9), p.821 [Peer Reviewed Journal]

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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

Alexander, Veronika ; Tripp, Sophie ; Zak, Paul

Psychology & Marketing, Sep 2015, Vol.32(9), p.977 [Peer Reviewed Journal]

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Exploring Postconsumption Guilt and Pride in the Context of Sustainability

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Sep 2014, Vol.31(9), p.17 [Peer Reviewed Journal]

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Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Atakan, Sukriye ; Bagozzi, Richard ; Yoon, Carolyn

Psychology & Marketing, Jun 2014, Vol.31(6), p.451 [Peer Reviewed Journal]

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Retail therapy: A strategic effort to improve mood

Atalay, A ; Meloy, Margaret

Psychology & Marketing, Jun 2011, Vol.28(6), p.638 [Peer Reviewed Journal]

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Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Aurier, Philippe ; Guintcheva, Guergana

Psychology & Marketing, Oct 2014, Vol.31(10), p.900 [Peer Reviewed Journal]

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Does santa have a great job ? Gift shopping value and satisfaction

Babin, Barry J. ; Gonzalez, Christine ; Watts, Christina

Psychology and Marketing, October 2007, Vol.24(10), pp.895-917 [Peer Reviewed Journal]

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The Role of Anticipated Emotions in Purchase Intentions

Bagozzi, Richard ; Belanche, Daniel ; Casaló, Luis ; Flavián, Carlos

Psychology & Marketing, Aug 2016, Vol.33(8), p.629 [Peer Reviewed Journal]

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Discursive psychology: An alternative conceptual foundation to means-end chain theory

Bagozzi, Richard ; Dabholkar, Pratibha

Psychology & Marketing, Jul 2000, Vol.17(7), p.535 [Peer Reviewed Journal]

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An empirical assessment of cross-cultural age self-construal measurement: Evidence from three countries

Barak, Benny ; Guiot, Denis ; Mathur, Anil ; Zhang, Yong ; Lee, Keun

Psychology & Marketing, May 2011, Vol.28(5), p.479 [Peer Reviewed Journal]

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Guilt and giving: A process model of empathy and efficacy

Basil, Debra Z. ; Ridgway, Nancy M. ; Basil, Michael D.

Psychology and Marketing, January 2008, Vol.25(1), pp.1-23 [Peer Reviewed Journal]

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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean‐François ; Bodur, H. Onur

Psychology and Marketing, August 2010, Vol.27(8), pp.741-765 [Peer Reviewed Journal]

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Direct evidence of ending‐digit drop‐off in price information processing

Bizer, George Y. ; Schindler, Robert M.

Psychology and Marketing, October 2005, Vol.22(10), pp.771-783 [Peer Reviewed Journal]

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Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

Bodet, Guillaume ; Bernache-Assollant, Iouri

Psychology & Marketing, Aug 2011, Vol.28(8), p.781 [Peer Reviewed Journal]

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A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites

Boon, Edward

Psychology & Marketing, Oct 2013, Vol.30(10), p.843 [Peer Reviewed Journal]

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Unit (non)response in Web-based access panel surveys: An extended planned-behavior approach

Bosnjak, Michael ; Tuten, Tracy ; Wittmann, Werner

Psychology & Marketing, Jun 2005, Vol.22(6), pp.489-505 [Peer Reviewed Journal]

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Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors

Bradley, Graham ; Sparks, Beverley ; Zapf, Dieter ; Mccoll-Kennedy, Janet ; Jimmieson, Nerina

Psychology & Marketing, Jun 2013, Vol.30(6), p.512 [Peer Reviewed Journal]

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Technology adoption decisions in the household: A seven-model comparison

Brown, Susan ; Venkatesh, Viswanath ; Hoehle, Hartmut

Journal of the Association for Information Science and Technology, Sep 2015, Vol.66(9), p.1933 [Peer Reviewed Journal]

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Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

Carrillat, François ; D'Astous, Alain ; Christianis, Haralambos

Psychology & Marketing, Nov 2014, Vol.31(11), p.1024 [Peer Reviewed Journal]

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