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Persuasibility and the self – Investigating heterogeneity among consumersKoller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, ThomasAustralasian marketing journal, 2013-05, Vol.21 (2), p.94-104 [Peer Reviewed Journal]St. Lucia: Elsevier LtdFull text available online |