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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

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Explaining the unexpected and continued use of an information system with the help of evolved evolutionary mechanisms

Abraham, Chon ; Junglas, Iris ; Watson, Richard ; Boudreau, Marie-Claude

Journal of the Association for Information Science and Technology, Jan 2016, Vol.67(1), p.212 [Peer Reviewed Journal]

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Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Addis, Michela ; Holbrook, Morris

Psychology & Marketing, Sep 2010, Vol.27(9), p.821 [Peer Reviewed Journal]

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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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6
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Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

Alexander, Veronika ; Tripp, Sophie ; Zak, Paul

Psychology & Marketing, Sep 2015, Vol.32(9), p.977 [Peer Reviewed Journal]

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7
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Music Influences on Mood and Purchase Intentions

Alpert, Judy ; Alpert, Mark

Psychology & Marketing (1986-1998), Summer 1990, Vol.7(2), p.109 [Peer Reviewed Journal]

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8
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Pièces de Résistance? Core and Casual Consumers' Valuations of Aesthetically Incongruent Artworks

Althuizen, Niek ; Sgourev, Stoyan

Psychology & Marketing, Aug 2014, Vol.31(8), p.604 [Peer Reviewed Journal]

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9
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Salience and Choice: Neural Correlates of Shopping Decisions

Ambler, Tim ; Braeutigam, Sven ; Stins, John ; Rose, Steven ; Swithenby, Stephen

Psychology & Marketing, Apr 2004, Vol.21(4), pp.247-261 [Peer Reviewed Journal]

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10
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Trends, fashions, patterns, norms, conventions...and hypertext too

Amitay, Einat

Journal of the American Society for Information Science and Technology, Jan 2001, Vol.52(1), pp.36-43 [Peer Reviewed Journal]

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11
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Quantifying Scholarly Impact: IQp Versus the Hirsch h

Antonakis, John ; Lalive, Rafael

Journal of the American Society for Information Science and Technology, Apr 2008, Vol.59(6), p.956 [Peer Reviewed Journal]

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12
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Exploring Postconsumption Guilt and Pride in the Context of Sustainability

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Sep 2014, Vol.31(9), p.17 [Peer Reviewed Journal]

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13
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Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Atakan, Sukriye ; Bagozzi, Richard ; Yoon, Carolyn

Psychology & Marketing, Jun 2014, Vol.31(6), p.451 [Peer Reviewed Journal]

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14
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Retail therapy: A strategic effort to improve mood

Atalay, A ; Meloy, Margaret

Psychology & Marketing, Jun 2011, Vol.28(6), p.638 [Peer Reviewed Journal]

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Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Aurier, Philippe ; Guintcheva, Guergana

Psychology & Marketing, Oct 2014, Vol.31(10), p.900 [Peer Reviewed Journal]

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16
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Exploring Children's Choice: The Reminder Effect of Product Placement

Auty, Susan ; Lewis, Charlie

Psychology & Marketing, Sep 2004, Vol.21(9), pp.697-713 [Peer Reviewed Journal]

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17
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Does santa have a great job ? Gift shopping value and satisfaction

Babin, Barry J. ; Gonzalez, Christine ; Watts, Christina

Psychology and Marketing, October 2007, Vol.24(10), pp.895-917 [Peer Reviewed Journal]

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18
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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae ; Kim, Jooyoung ; Yu, Jay

Psychology & Marketing, Jul 2010, Vol.27(7), p.662 [Peer Reviewed Journal]

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19
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Goal-Directed Behaviors in Marketing: Cognitive and Emotional Perspectives

Bagozzi, Richard

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.539 [Peer Reviewed Journal]

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Goal-Directed Behaviors in Marketing: The Role of Emotion, Volition, and Motivation

Bagozzi, Richard

Psychology & Marketing (1986-1998), Jul 1997, Vol.14(4), p.309 [Peer Reviewed Journal]

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