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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

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Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Addis, Michela ; Holbrook, Morris

Psychology & Marketing, Sep 2010, Vol.27(9), p.821 [Peer Reviewed Journal]

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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

Alexander, Veronika ; Tripp, Sophie ; Zak, Paul

Psychology & Marketing, Sep 2015, Vol.32(9), p.977 [Peer Reviewed Journal]

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6
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Pièces de Résistance? Core and Casual Consumers' Valuations of Aesthetically Incongruent Artworks

Althuizen, Niek ; Sgourev, Stoyan

Psychology & Marketing, Aug 2014, Vol.31(8), p.604 [Peer Reviewed Journal]

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Salience and Choice: Neural Correlates of Shopping Decisions

Ambler, Tim ; Braeutigam, Sven ; Stins, John ; Rose, Steven ; Swithenby, Stephen

Psychology & Marketing, Apr 2004, Vol.21(4), pp.247-261 [Peer Reviewed Journal]

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Exploring Postconsumption Guilt and Pride in the Context of Sustainability

Antonetti, Paolo ; Maklan, Stan

Psychology & Marketing, Sep 2014, Vol.31(9), p.17 [Peer Reviewed Journal]

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9
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Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Atakan, Sukriye ; Bagozzi, Richard ; Yoon, Carolyn

Psychology & Marketing, Jun 2014, Vol.31(6), p.451 [Peer Reviewed Journal]

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Retail therapy: A strategic effort to improve mood

Atalay, A ; Meloy, Margaret

Psychology & Marketing, Jun 2011, Vol.28(6), p.638 [Peer Reviewed Journal]

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Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Aurier, Philippe ; Guintcheva, Guergana

Psychology & Marketing, Oct 2014, Vol.31(10), p.900 [Peer Reviewed Journal]

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12
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Exploring Children's Choice: The Reminder Effect of Product Placement

Auty, Susan ; Lewis, Charlie

Psychology & Marketing, Sep 2004, Vol.21(9), pp.697-713 [Peer Reviewed Journal]

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13
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Does santa have a great job ? Gift shopping value and satisfaction

Babin, Barry J. ; Gonzalez, Christine ; Watts, Christina

Psychology and Marketing, October 2007, Vol.24(10), pp.895-917 [Peer Reviewed Journal]

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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae ; Kim, Jooyoung ; Yu, Jay

Psychology & Marketing, Jul 2010, Vol.27(7), p.662 [Peer Reviewed Journal]

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The Role of Anticipated Emotions in Purchase Intentions

Bagozzi, Richard ; Belanche, Daniel ; Casaló, Luis ; Flavián, Carlos

Psychology & Marketing, Aug 2016, Vol.33(8), p.629 [Peer Reviewed Journal]

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Discursive psychology: An alternative conceptual foundation to means-end chain theory

Bagozzi, Richard ; Dabholkar, Pratibha

Psychology & Marketing, Jul 2000, Vol.17(7), p.535 [Peer Reviewed Journal]

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The role of emotional wisdom in salespersons' relationships with colleagues and customers

Bagozzi, Richard P. ; Belschak, Frank ; Verbeke, Willem

Psychology and Marketing, November 2010, Vol.27(11), pp.1001-1031 [Peer Reviewed Journal]

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18
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An empirical assessment of cross-cultural age self-construal measurement: Evidence from three countries

Barak, Benny ; Guiot, Denis ; Mathur, Anil ; Zhang, Yong ; Lee, Keun

Psychology & Marketing, May 2011, Vol.28(5), p.479 [Peer Reviewed Journal]

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Coercion in the selling of credit life insurance

Barron, John ; Staten, Michael

Psychology & Marketing, Dec 1995, Vol.12(8), p.765 [Peer Reviewed Journal]

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Guilt and giving: A process model of empathy and efficacy

Basil, Debra Z. ; Ridgway, Nancy M. ; Basil, Michael D.

Psychology and Marketing, January 2008, Vol.25(1), pp.1-23 [Peer Reviewed Journal]

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